WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg
As media agencies take on more of a consultative role, WPP Media is placing agency staff directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP Read More
IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.
The Power of Local SEO for Healthcare Providers
When someone searches for “pediatrician near me” or “urgent care near me,” they’re not browsing casually. These are patients who are ready to take action. In these moments, healthcare providers have a critical opportunity to connect with patients at the exact time they need support. However, that can’t happen if you’re not seen. The post The Power of Local SEO for Healthcare Providers appeared first on Stream Companies.
MS NOW Completes Schedule Revamp With Peter Alexander’s Debut
Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
Ocean Outdoor UK retains Canary Wharf DOOH contract
New programme to include immersive experiences and augmented reality. Ocean Outdoor UK has retained the rights to manage CWG’s Digital Out Of Home (DOOH) network in London following a competitive tender. The announcement extends a successful 15-year commercial partnership. Canary Wharf has evolved into a vibrant mixed-use district with a host of prime retail, office, … The post Ocean Outdoor UK retains Canary Wharf DOOH contract first appeared on More About Advertising.
Adidas wins World Cup – shareholders take flight
Adidas sales roared ahead in the World Cup – thanks to Timothée Chalamet among others – with Q2 sales reaching a record $7.7 billion (€6.74 billion.) Unfortunately it spent an extra $243 million bringing its total marketing bill to $1.05 billion, a 30% increase on a year earlier. End result? Its shares tumbled 19%, their … The post Adidas wins World Cup – shareholders take flight first appeared on More About Advertising.
