Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a […] The post Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win appeared first on AdExchanger.

Feel House pop-up is now a 'fundamental' part of Ugg's strategy.

In this week's Week in Charts, YouTube's content spend tops streaming rivals, Condé Nast has low expectations for ads, and 'mini-dramas' win fans from all age groups. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week       Number of the Week Read More

When Tony Stubblebine became CEO of Medium in 2022, the online publishing platform was losing more than $2.5 million each month, shedding subscribers and struggling to find a clear product-market fit. The situation was dire, Stubblebine says on this week’s episode of AdExchanger Talks. “It was doing terribly,” he says matter of factly. Stubblebine led […] The post Why Medium Said No To Easy Ad Money appeared first on AdExchanger.

The Mill, the storied production studio that shut down abruptly earlier this year, is relaunching under new ownership across Europe and Asia. 

The Great Reinvention of the OAAA —Could an organization built to protect the past also champion the future? The post What Out of Home Advertising Looks Like in 2075 —Part 1 first appeared on OOH TODAY.

A leaked deck shows paid ads on Reddit can boost AI search visibility as the platform becomes more relevant than ever.

BetMGM shows that OOH is built to move as fast as the game itself The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot. The post Condé At A Crossroads; The Cloud Wars Heat Up appeared first on AdExchanger.

Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s.  First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The latest 60-second film by St Luke’s, reintroduces audiences to the pair; and is set to the track ‘It Must Be Love’, reimagined by young British singer, Maius Mollis.   The Bears’ adventure begins with Heathrow’s futuristic Pod Parking, where driverless electric pods whisk passengers from[...]