We’ve had a global rebrand, the controversial World Cup hydration breaks, and now a hyperlocal campaign based in Wakefield, Yorkshire – all from Coca-Cola in the last month or so. The business has just posted a Q2 7% sales uplift to $13 billion, boosted by its FIFA partnership. This included the Powerade hydration breaks, which …
The post World Cup’s commercial clout not in doubt. Ask Coca-Cola and Unilever first appeared on More About Advertising.
