Inside Fox’s Upfront Pitch: Tubi and Sports Primed to Score Advertiser Growth

Fox ads president Jeff Collins previews upfront pitch, growth for Tubi, and more advertisers getting into sports.

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POSSIBLE 2026: AdExchanger’s Hot Takes

The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […] The post POSSIBLE 2026: AdExchanger’s Hot Takes appeared first on AdExchanger.

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These Marketing Concepts Have Become Meaningless—and They’re Sabotaging Your Strategy

Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.

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OpenAI is Now Sharing Its Users’ Data With Advertisers

The company's updated privacy policy quietly formalizes data-sharing with marketing partners and confirms it's receiving purchase data from advertisers, just as ChatGPT uninstalls are on the rise.

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3AF Honors Coca-Cola, McDonald’s, Disney, and More for Impact on Asian American Market

The Asian American Advertising Federation (3AF)'s 2026 Impact 50 honors brands that recognize the Asian American consumer.

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Ark Agency wins new strategy and creative for Rude Health

Rude Health, which produces a huge selection of plant-based milk as well as breakfast cereals, has appointed Ark Agency to handle its creative business after a five-way pitch. Ark will showcase a new strategy for the brand in the next couple of months, positioning Rude Health as a healthy alternative to ultra-processed foods. An estimated one … The post Ark Agency wins new strategy and creative for Rude Health first appeared on More About Advertising.

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Week in Review: Netflix Launches a Vertical Video Feed, M6 Partners with ChatGPT, and Tech Giants Tout Their AI Investments

In this week's Week in Review: Netflix launches 'Clips', M6 leans on ChatGPT for discovery, and tech giants discuss AI investments in quarterly earnings. Top Stories Netflix Launches Vertical Video Feed 'Clips' US streaming giant Netflix has released an overhaul of its mobile app interface, adding a new vertical video feed called 'Clips' which will Read More

By |May 1st, 2026|Categories: News|Comments Off on Week in Review: Netflix Launches a Vertical Video Feed, M6 Partners with ChatGPT, and Tech Giants Tout Their AI Investments
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