Week in Review: Bertelsmann Eyes Up Further M&A, DAZN Deal Brings Premier League to YouTube in Portugal, and Netflix Reveals New Ad Formats
In this week's Week in Review: Thomas Rabe says Bertelsmann is working on further M&A, Netflix debuts new ad formats, and more live sports come to YouTube in Portugal. Top Stories Bertelsmann Eyes Up Further Media M&A European media giant Bertelsmann, owner of broadcasting group RTL, could finalise multiple large acquisitions in the coming months, Read More
A Retailer’s Checklist to Prevent the Next Target Costume Blunder
When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?
There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms
The great Meta migration is in full swing. Ex-Meta employees are, filling the ranks at Open AI, TikTok, Amazon Ads and Roku and bringing their expertise with them. The post There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms appeared first on AdExchanger.
FTC Targets Undisclosed Personalized Pricing Practices
The Federal Trade Commission (FTC) is seeking public comment on a proposed enforcement policy statement regarding personalized pricing—the practice of using individual consumer data to set prices according to how much the consumer appears willing to spend. Stopping short of prohibiting personalized “surveillance” pricing, the FTC’s draft statement contends that undisclosed price personalization can deceive, mislead, and harm consumers in violation of Section 5 of the FTC Act. Interestingly, the policy statement appears to build on work begun in the Biden administration under then-FTC chair Lina Khan’s leadership. The statement also appears in conflict with the Trump administration’s “anti-regulation” approach. [...]
8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More
A roundup of this week's biggest marketing leadership moves
Reimagining Search campaigns for the AI era with AI Max
Reach more relevant searches, deliver more relevant ads, and guide performance with AI Max—now available in Microsoft Advertising Search campaigns.
All in on AI Series: The Transformation Shift
AI adoption is accelerating, but real transformation goes beyond tools. Aleisha McCall reveals how leaders unlock AI's business value.
Why a Wieden+Kennedy Vet Joined Finn Partners To Build Out its Media Practice
Kim Sizemore is the independent agency’s first head of integrated media
Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.
