Jägermeister Unveils D.I.C.S. for Ice Cold Shot Enthusiasts
Jägermeister has launched a new campaign introducing the Division Dedicated to Ice Cold Shots (D.I.C.S.), aimed at highlighting its commitment to serving its signature drink at the optimal cold temperature. The campaign, set in the company's U.S. headquarters, features real employees and presents a...
Comic: ‘I Just Wanna Watch The Game!’
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘I Just Wanna Watch The Game!’ appeared first on AdExchanger.
Is Amazon Ready For An Agentic Future?; The Cost Of Building AI
Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […] The post Is Amazon Ready For An Agentic Future?; The Cost Of Building AI appeared first on AdExchanger.
Inventory Package Templates
Some inventory is only sold as a group. Now the packages you build for it don't have to be recreated every time. Not all OOH inventory is sold unit by unit. Wrapped vehicle fleets, subway station takeovers, street furniture networks — these formats only make sense as a
Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users
Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t expecting […] The post Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users appeared first on AdExchanger.
Roku Is Carving Out A Niche As A Low-Cost Alternative
Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue. The post Roku Is Carving Out A Niche As A Low-Cost Alternative appeared first on AdExchanger.
Chuck Sanchez – CEO and Creative Director, Stun Agency
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown: 00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos 06:01 - 11:30 Chuck’s path from LSU to launching Stun Design 11:31 - 18:00 Early agency days, Hustling clients & Creative roots 18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy 28:31 - 41:30 Influencer culture & What’s[...]
5 Themes That Defined Possible 2026
From outcomes-based pricing to agent-led orchestration and the future of discoverability, these are the conversations that dominated Possible.
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Ads make up just 10% of its revenue. The platform hopes to grow that number without alienating its paying subscribers.
Ogilvy Paris Taps Digital Trailblazer Benjamin Bregeault as New Creative Chief
In a deliberate move designed to underscore Ogilvy Paris' ongoing evolution and commitment to integrating innovative, digitally led creative solutions into its core offerings, the agency names its ECD talent, Benjamin Bregeault, Chief Creative Officer. Benjamin Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. Building on this foundation, Benjamin then broadened his experience at leading agencies such as Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure[...]
