Sky and ITV Announce Acquisition to Create “Commercial Streaming Champion for the UK”
Eight months after Sky and ITV first announced they were in talks over a potential merger, the UK broadcasters this morning announced that they have agreed terms for the deal. The transaction will see Sky acquire ITV's Media & Entertainment division for a total consideration of up to £1.6 billion. The sum comprises £1.2 billion Read More
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ ownership.
Jupiter Festival Miami Adds IAB as New Founding Partner Ahead of Launch
IAB CEO David Cohen said one of the main draws was influencing the festival’s programming.
In A Big Country
As the great grandson of a Norwegian immigrant, on the 250th anniversary of this great home country I am so thankful for, birthright is an incredible concept to ponder. The post In A Big Country first appeared on OOH TODAY.
Daktronics at LA’s Union Station
a large-scale LED video display at Los Angeles Union Station, one of the busiest transportation hubs in the United States, ahead of The post Daktronics at LA’s Union Station first appeared on OOH TODAY.
June OOH of the Month
Our three Out Of Home ads this month embrace the playful side of static advertising with work that does what only outdoor advertising can-use The post June OOH of the Month first appeared on OOH TODAY.
12 OOH Opportunities—OOH Classifieds Today
12 OOH Employment Opportunities ...NYC, Dallas, Los Angeles, Denver; —Local Media Sales Exec; Miami —Ad Sales AE; Southern Illinois —Sales Manager The post 12 OOH Opportunities—OOH Classifieds Today first appeared on OOH TODAY.
The Best Billboard I Saw Today
This iconic Coca-Cola hotel wrap became part of the fan experience, creating an unforgettable welcome for supporters ...OUTFRONT The post The Best Billboard I Saw Today first appeared on OOH TODAY.
CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail. But streaming platforms typically share either self-declared content categories or incomplete show-level reporting after ad campaigns have run. In many cases, the best a buyer can expect is for the platform […] The post CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted appeared first on AdExchanger.
Hyundai Upgrades World Cup Stunts With First Robot-Powered Halftime Activation
Hyundai's Atlas robot made its global World Cup debut.
