Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Happy Friday! After a busy week at Programmatic AI in Las Vegas, AdExchanger is taking a much-needed respite for Memorial Day. But fear not – we’ll be back on Tuesday with the latest news. Nothing Gold Cannes Stay The Cannes Film Festival and Cannes Lions International Festival of Creativity have always been cultural shapeshifters. In […] The post Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue appeared first on AdExchanger.
Out of Home Needs to Think Bigger
“We’re seeing strong interest in retail media from advertisers and brands who want to reach local audiences where purchase intent is The post Out of Home Needs to Think Bigger first appeared on OOH TODAY.
Stream Companies Named Stellantis MarketCenter Partner
Stream Companies joins the Stellantis MarketCenter Partner Program, delivering integrated marketing, media, creative, and technology solutions for dealers nationwide. The post Stream Companies Named Stellantis MarketCenter Partner appeared first on Stream Companies.
Penske Media Is in Talks to Acquire Unsold Vox Media Brands
The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.
Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities
More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.
$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup
World Cup ad inventory is coming at a premium for Fox and Telemundo.
D&AD Announces 2026 Pencil Winners
D&AD, the global non-profit championing excellence in design and commercial creativity, today revealed this year's D&AD Awards Pencil winners. Drawing entries from 89 countries, the highest in the awards' history, 573 Pencils were awarded across 46 categories, from over 50,000 pieces of work submitted for consideration. Lisa Smith, D&AD President and Uncommon Global Chief Design Officer, notes, "What stood out most was the sheer creative bravery and excellence on display. Across disciplines we saw teams pushing into genuinely new territory, from storytelling and traditional craft to emerging technologies and new forms of expression. Creativity is very much alive and[...]
Prog AI Live: AI’s Slippery Slop
This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated […] The post Prog AI Live: AI’s Slippery Slop appeared first on AdExchanger.
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine, […] The post AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) appeared first on AdExchanger.
WPP Media Shows Signs of New Business Bounceback, Report Finds
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
