OOH Of the Month —October
The challenges of out of home advertising always come down to one key factor: time. The post OOH Of the Month —October first appeared on OOH TODAY.
Is In-store Retail Media Networks …the next frontier of DOOH?
"In-store Retail Media Networks ... is the next frontier of DOOH" ...how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH The post Is In-store Retail Media Networks …the next frontier of DOOH? first appeared on OOH TODAY.
How creatives can become agency CEOs—and why it’s time to rethink the leadership structure
Agencies should teach creatives the skills needed for senior management roles.
How these 5 brands got the most out of their MLB marketing this season
How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series.
How AT&T trained its AI assistant—chief data officer on how the tech is being used
AT&T uses generative AI in its own business and helps consumers stay connected as Apple rolls out AI.
Yes, there are more Halloween ads this year—here’s why
Brands are leaning into Halloween as the holiday becomes increasingly popular.
The CW brings shoppability to college football
The CW’s partnership with Shopsense AI allows the network to bring new sponsorships to its growing sports slate.
Kimberley-Clark reviews global creative and media
Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of US media which stays with recently-appointed Publicis. Brands include Kleenex, Huggies, Scott, Poise, Cottonelle and Andrex. Publicis, Omnicom, Interpublic and WPP are all believed to be competing alongside Accenture Song which handles some creative work. Mischief, Quality … The post Kimberley-Clark reviews global creative and media first appeared on More About Advertising.
Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not new, it has evolved significantly in recent years. Retail media is now fully omnichannel, offering full-funnel campaigns, leveraging loyalty programs, and utilising first-party data to enhance the shopping experience. For brands, this evolution brings more … The post Sean Crawford: five things retailers need to do to build a successful media network first appeared on More About Advertising.
Diwali ads, Fiverr, Wok Tok and more: creative ads of the week
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of [...] The post Diwali ads, Fiverr, Wok Tok and more: creative ads of the week appeared first on Bhatnaturally.
