Polish Broadcaster Shuts Down AI-Run Radio Station Following Backlash
Radio Krakow, a Polish radio station that launched a channel run almost entirely by artificial intelligence--including having AI presenters--decided to end the "experiment" after less than one week on the air following a backlash against the idea. (NFP)
Guardian Endorsement of Harris Reaps Near $2M Boost After Editor’s Email
A five-paragraph note sent out from Guardian US editor Betsy Reed Friday may be one of the most successful subscription marketing messages in the history of online news. (Press Gazette)
TV and Digital Drove UK Ad Spend to £10 Billion in Q2
UK ad spend reached £10 billion during Q2 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. This marks a 13.4 percent increase on Q2 2023, when the market narrowly avoided contraction. While benefitting from these favourable comparisons, the latest quarter also recorded stronger-than-expected digital growth, alongside strong TV contribution Read More
Ross Appleton, Tubi’s New UK GM, on How Tubi Aims to Crack the UK Market
Fox Corp-owned ad-supported video on-demand (AVOD) service Tubi, which launched in the UK back in July, has appointed Ross Appleton, previously director of operations for streaming at ITV, as its UK GM. Appleton has plenty of experience in launching a streaming product in the UK market. At ITV, he played a key role in the Read More
Attention and brand profit are strongly linked, new study finds
A WPP-backed study from Lumen and Ebiquity disputes the notion of attention as a vanity metric.
Halloween and brands—why marketers should lean into the holiday
3 reasons the celebration has viral marketing power.
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There […] The post Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces appeared first on AdExchanger.
In a Noisy World, Embrace Quiet Branding
We live in an increasingly noisy world. Social media platforms are swelling exponentially. Advertising spending growth is the highest it's ever been; same with entertainment, driven in part by the streaming wars and competition from UGC on social media. Meanwhile, design and branding is recovering from a recent Gen Z-fueled maximalism trend that featured loud...
How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’
On May 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer than an ad, and the writing was more manifesto than marketing. "Listen up! The soap you shower with? It's sh*t," barked Schrader, standing in front...
Developing Machine Learning (ML) & AI Models in AdTech [+Examples]
Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. There are many different types of ML and AI models that are used to perform various activities within an advertising campaign. In this article, […] The post Developing Machine Learning (ML) & AI Models in AdTech [+Examples] appeared first on Clearcode.
