Election Night 2024: NBC News Shares Its Coverage Plans
History will be made on Nov. 5... and not just at the ballot box. For the first time in its history, NBC News will provide 24 hours of consecutive live Decision 2024 coverage to local affiliate stations beginning at 5 p.m. (All times Eastern.) That coverage will originate from the network's home at New York's...
Here’s the Roundup for the Week Ending November 1
Happy Yay it's Friday to those who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see more stations explaining why they're having to air explicit anti-abortion ads, while a Sinclair station in Nebraska pissed off fans of the world series of men's professional baseball by running...
Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior director of media strategy & planning at Walgreens. "It's always somebody like me in the background saying, 'I need just a...
Inside the Creator Upfronts—how creators pitched marketers at Walmart and Forbes event
The inaugural Creator Upfronts brought together over 400 creators, talent agents and marketers for a two-day conference this week in Los Angeles.
Google, Meta, Snap and Reddit—AI, search and performance marketing boost results
Google promotes its AI campaigns, Meta tops a million AI-driven advertisers and Reddit and Snap talk performance in quarterly results.
Etsy’s holiday campaign shows a real-life ‘Where’s Waldo’
Etsy is featuring a “Where’s Waldo” storyline in its holiday anthem spot this year.
Behind Peloton’s new marketing strategy as it debuts ad starring Watt brothers
Peloton is continuing its turnaround with a new ad starring the Watt brothers as it targets male customers.
a guide dog walking without a guide / Toutou pareil?
THE ORIGINAL? TV3 « The Invisible Man » – 2001 There’s no person attached to this lead Click the image to enlarge Source : AdsSpot Agency : Colenso BBDO (New Zealand) LESS ORIGINAL Eqla « Visually impaired, but not invisible » – 2024 There’s no person attached to this lead Click the image to enlarge Source : Media Marketing Agency : […]
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir of musical creators and rising stars clad in Gap's CashSoft "cashmere-like" sweaters, scarves, and knits. Together they...
3 Things Brands Must Keep in Mind to Get Diwali Right
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has...
