Election Night 2024: Fox News Media Shares Its Coverage Plans
Fox News is going state of the art for its Election Night edition of Fox News: Democracy 2024. The network will debut immersive graphics technology in Studio M--its election coverage HQ in New York City--as well as several technological and design innovations. Anchors Bret Baier and Martha MacCallum will again lead the network's extensive multiplatform...
Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example. The post Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year Agency Vet appeared first on AdExchanger.
The right KPIs can help you show what success looks like
Success in marketing hinges on rapid innovation, requiring marketers and creatives to stay agile in response to new platforms, shifting algorithms and evolving consumer behaviors. Key performance indicators (KPIs) play a crucial role by providing measurable insights into the effectiveness of marketing efforts. By tracking the right KPIs, marketers and creatives can make swift, data-driven decisions and ensure strategies align with business goals. Monitoring KPIs enables marketers to quickly adapt, reallocating resources or adjusting campaigns to optimize performance in a fast-changing landscape. “You can’t manage what you can’t measure,” says Joe Weller, VP of Demand Generation at Smartsheet. “You need[...]
NBCU Parent Comcast Explores Spinning Off Cable Networks
Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made news by announcing exploratory plans to spin off its cable networks into a new company. (ADWEEK) Flagship streaming service Peacock added 3 million subscribers to reach 36 million. (Deadline) Peacock grew its third-quarter revenue and...
OpenAI’s ChatGPT Search Goes Live, Taking On Google and Perplexity
On Thursday, OpenAI added an artificial-intelligence-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and San Francisco startup Perplexity. (ADWEEK) ChatGPT search offers up-to-the-minute sports scores, stock quotes, news, weather, and more, powered by real-time web search and partnerships with news...
2 Journalists Killed in Separate Incidents in Mexico Within 24 Hours
Two Mexican journalists were shot dead in less than 24 hours in western states, according to authorities, as the country faces a flare-up of violence in the region. (Reuters) Journalist Mauricio Solis of news page Minuto por Minuto was shot to death late Tuesday just moments after he conducted a sidewalk interview with the mayor...
Amazon’s Ad Business Grew Faster Than the Company’s Overall Growth in Q3
The amount Amazon made from net sales of its advertising services in the third quarter was $14.3 billion, up 19% year-over-year. Ads made up almost 9% of Amazon's total sales. (ADWEEK) In September, it was revealed that Amazon secured more than $1.8 billion in advertiser commitments for its streaming services during its inaugural upfront presentation...
Trump Sues CBS News for $10B Over Harris Interview
Former President Donald Trump filed a lawsuit against CBS News Thursday, alleging that the network engaged in election interference by doctoring a 60 Minutes interview with Vice President Kamala Harris, per a court filing. (Axios) Trump's legal complaint was filed Thursday in federal court in the Northern District of Texas Amarillo division, a remote venue...
The Economist—a British Publication—Endorses Harris
The Economist is taking advantage of the space vacated by U.S. news outlets including The Washington Post, the Los Angeles Times, and USA Today, and endorsing Harris in the 2024 presidential election. (Semafor) The Economist's U.S. editor, John Prideaux, also defended the paper's endorsement in an interview with Semafor published Wednesday. "We don't think being...
WNEP Shows Voting Results Test by Accident
Scranton, Pa., ABC affiliate WNEP admitted accidentally showing test results for the upcoming Nov. 5 general election. (TVSpy)
