Metrograph, a New York Art House, Starts a Film Magazine
At a time when print media is on the way out and streaming technology has slashed into box-office returns, a band of downtown cinephiles in New York started a film magazine. (NYT)
Pursuing The Post
In the days since Jeff Bezos plunged The Washington Post into unprecedented turmoil by blocking the newspaper's planned endorsement of Harris, certain media circles have been abuzz about the possibility that the Amazon billionaire might be willing to part ways with the broadsheet. (Status)
How AI-generated avatars are evolving into brand spokespeople
New marketing tools from D-ID aim to personalize avatars to both brands and their customers.
CTV self-service platforms—how marketers can manage multiple campaigns across complex ad networks
Described as biddable environments, the platforms require more than setting up a deal ID and walking away.
10 ways agencies can return to growth in a difficult market
With culture and technology evolving, strategic change may be best for longer-term growth.
Agency news you need to know this week
Feastables seeks creative help, an ad legend secures a big payday and MullenLowe West adds executives.
MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts
Time was when Christmas ads made the news pages and business sections too, chiefly thanks to adam&eve and its series of seasonal epics for John Lewis. As such they boosted the reputation of UK adland and its leading lights generally, then…lockdown. New Commercial Arts was formed in the depths by lockdown by adam&eveDDB’s James Murphy … The post MAA Ad of the Week: Sainsbury’s ‘BFG Christmas’ from New Commercial Arts first appeared on More About Advertising.
Droga5 lures DDB Chicago boss for global CSO role
Accenture Song and its flagship brand Droga5 is becoming a bigger force on the global creative stage, now reportedly second in revenue on $18bn to WPP and narrowly ahead of Publicis even though it doesn’t have a media offering. Now D5 has hired DDB Chicago CEO Emma Montgomery (above) as global CSO, an unusual switch … The post Droga5 lures DDB Chicago boss for global CSO role first appeared on More About Advertising.
Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it's also better when it's new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK's Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed...
Ad Age and Columbia University launch mentorship program
Ad Age’s mentorship program with Columbia University’s School of Professional Studies is tied to the publication’s long-running 40 Under 40 awards.
