Nielsen rivals are gaining acceptance among advertisers, study finds
Nielsen remains dominant, but a growing number of advertisers have tried alternatives and most find them equal or better.
Marketing winners and losers of the week
Prada outpaces luxury rivals and Clorox reports favorable quarterly results—plus, why it was a bad week for HeyDude and Subway.
John Lewis launches new salvo in Christmas gifting battle
John Lewis is running three TV ads this Christmas, here’s the second showcasing its gifts (the big number is still to come it seems.) Saatchi & Saatchi is on the case, as it is for Waitrose. Customer director Charlotte Lock says: “At John Lewis we recognise the changing dynamic in Christmas shopping. As Black Friday … The post John Lewis launches new salvo in Christmas gifting battle first appeared on More About Advertising.
Why now is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important part of our DNA and 2024 may prompt even more generosity. Why does More About Advertising matter? It’s free, unlike most of its peers and tries its damndest to be independent and report the ad … The post Why now is a good opportunity to support MAA first appeared on More About Advertising.
Sainsbury’s and Roald Dahl’s BFG serve up a ‘phizzwhizzy’ Christmas
New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help from NCA’s new owner, Ogilvy UK. Together they have created a large-scale production embracing Roald Dahl’s BFG, a voiceover by Stephen Fry, and a soundtrack recorded with a 54-piece orchestra at Abbey … The post Sainsbury’s and Roald Dahl’s BFG serve up a ‘phizzwhizzy’ Christmas first appeared on More About Advertising.
Comic: Causal Meets Casual
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Causal Meets Casual appeared first on AdExchanger.
But Are They Really Integral?; Don’t Pontificate, Verificate
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.
OOH Moves Today – 28 Moves This Week!
Adomni, Havas, Digital Scoreboards, The Outdoor Link, Publicis Media, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 28 Moves This Week! first appeared on OOH TODAY.
Swing State PA.—Geopath OOH Fast Facts
there are 7 key swing states that have been the center of focus: Georgia, North Carolina, Pennsylvania, Michigan, Wisconsin, Nevada, and Arizona. The post Swing State PA.—Geopath OOH Fast Facts first appeared on OOH TODAY.
Lime Offers Free Rides to Vote
... wrapped vehicles will be available in Atlanta, Chicago, Detroit, The Bronx, Milwaukee, Omaha, Salt Lake City, St. Paul and Wash. D.C. ...“Party at the Polls” initiative in Austin, Atlanta, Milwaukee, Grand Rapids, NYC and Wash. D.C. The post Lime Offers Free Rides to Vote first appeared on OOH TODAY.
