Apple’s Olympics Parody Shows Off Power of New MacBook
A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength - a visual metaphor for the power of Apple's M4 chips....
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in 2013 by Cult Collective, the three-day summit features speaking sessions, workshops, and special events, like night gatherings and intimate, off-the-record chats, to promote career-building and community among marketers. A highlight of the summit is the...
Nielsen Gets First-Party Streaming Data Integration Approval From MRC
Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen's accredited National Television service and renewed accreditations for Nielsen's National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity. "We're thrilled and humbled to earn first-party approval from the MRC....
Nielsen gets MRC approval to integrate first-party streaming data into ratings
Nielsen’s MRC accreditation immediately affects Amazon Prime but could pave the way for other streaming networks.
Ad business gained 500 jobs in October as overall US employment growth slowed
U.S. advertising employment managed a small gain in October. The unemployment rate held at 4.1%, but overall job growth was weighed down by two hurricanes and a major strike.
13 creative campaigns to know about today
See Banana Republic and Sephora’s holiday campaigns—plus, an epic story of friendship from Volvo Trucks.
AdImpact Bolsters Sales Leadership Team With New Hires
Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […] The post AdImpact Bolsters Sales Leadership Team With New Hires appeared first on Ad Tech Daily.
The Next Administration Will Play a Role in AI Policy. Here’s Why It Matters
As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control...
Election Night 2024: ABC News Shares Its Coverage Plans
On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)...
Opendoor Serves its Own Turducken in Holiday Ad
Its true origins may be a little murky--chef Paul Prudhomme trademarked it, NFL legend John Madden democratized it--but the turducken has become synonymous with the American holiday season. It's also now a catch-all term for any three things shoved together, whether they're foodstuffs, words or concepts. Opendoor, continuing a cheeky marketing streak that began early...
