Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. In January 2023, that passion came to fruition, when Beaulieu became CEO of C2 Montreal, a nonprofit that hosts an...
5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close race between Vice President Kamala Harris and former President Donald Trump, it's been a particularly intense cycle for political ads, to the point...
Move Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the evolution of content development. But oftentimes, a brand's sprint can turn into a stumble, calling for speedy texts to brand crisis...
Watch the newest commercials from Nissan, American Express, Ulta Beauty and more
American Express promotes Small Business Saturday, which falls on Nov. 30 this year.
Western Razor delivers Blades of Truth – The Great Razor Shave-off
Western Razor, the underdog in United States Health & Beauty
Jai Kibe Joins Chobani as CMO
Jai Kibe is the new chief marketing officer at Chobani, the brand announced on Thursday. Kibe comes from consulting outfit Gartner, where he had been executive partner, CMO advisory. Prior to that, he held senior marketing roles at companies including Coca-Cola and SC Johnson. Chobani set off on a strategy change last October under former...
Trump – “I don’t want my taxpayer dollars going to that” (2024) :30 (USA)
United States Uncategorized political LGBTQ transgender
The Culture Clash Underneath Creative Ad Tech
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative Ad Tech appeared first on AdExchanger.
Beware of “cheap creep” says The Ordinary
New OOH & print by Soursop United Kingdom Health & Beauty billboard OOH
Nike – Love Hurts (2024) :30 (USA)
This is so simple, it's b United States Sports
