How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant's portfolio of high-end spirits. William Grant & Sons...
How Brands Find New Audiences As Media Habits Shift
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports...
Election Night 2024: How the News Networks Prepared to Cover This Historic Contest
Election Night is TV news' Super Bowl, and the major news outlets have spent untold hours getting ready for Tuesday night. That's when millions of viewers tune in looking for the answer to one question: Will the next commander in chief be Vice President Kamala Harris or former President Donald Trump? TVNewser had its own...
Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record pricing," and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they're announced right here. Check...
Some of Digital Advertising’s Pitfalls are Appearing in CTV
Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising's pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. In this interview, Taylor describes how advertisers are approaching biddable Read More
Over Half European Viewers Visit Linear TV as First TV Destination
More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest 'TV Key Facts' report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV Read More
LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […] The post LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact appeared first on Ad Tech Daily.
What to Expect From Amazon’s First Election Night Special
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's...
Election Night 2024 Set Tours: CBS News Promises an ‘Electric’ Evening
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Gabriel Almanzar, CBS News creative director Norah O'Donnell will be...
Election Night 2024 Set Tours: See How Telemundo’s ‘Impressive’ Set Was Built
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Raul Gutierrez, director of news studio operations and real time...
