How the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant’s portfolio of high-end spirits. William Grant & Sons…