Fox Sells Out Super Bowl Ads at ‘Record Pricing’
The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415...
Veteran WJLA Anchor Dave Lucas Announces Retirement
WJLA anchor Dave Lucas will retire after nearly five decades in broadcast journalism at the end of November. Lucas has been with WJLA since 1991 when NewsChannel 8 was launched. His last day on air is November 22. He started his career in Charleston, S.C. as a sports and health reporter. He then worked as...
Here’s How to Watch Election Night 2024 Coverage
The biggest night of America's political calendar is upon us. On Nov. 5, millions of viewers around the country to tune in to see which presidential candidate will enter the Oval Office in January: Vice President Kamala Harris or former President Donald Trump. With 2024's contest polling so closely, the outcome of the election will...
Hartford Anchor Leaves WTIC After Six Months
Alexa Farrell (pictured left) said she is leaving WTIC in Hartford, just six months after starting at the Fox affiliate. "So long 61," Farrell wrote on Facebook. "The plan was never to stay for a long time, but the people and the stories from here will stay with me forever." Farrell joined the station in...
Brooklyn Magazine Relaunches As BKMag After BSE Global Acquisition
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March. The relaunch is the first step in a broader bid from BSE Global to build a global media brand, called Brooklyn Media,...
TikTok Artists Are Looking at Music Industry Events to Build Their Brands
A growing number of artists aiming to establish themselves in the music industry are turning to TikTok, where a viral song can get the attention of record labels and agents. But TikTok fame can only get you so far. Take rising country music artist Tayler Holder, who has 24.4 million combined followers on TikTok and...
Uncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president...
Samantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the...
Ever-reliable Dawn French scores for M&S Food
Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to New Year. Once again there’s a fairy, this time helping French out as the world descends on her and her empty larder (not for long.) System1 has already given this a 5.9 (how … The post Ever-reliable Dawn French scores for M&S Food first appeared on More About Advertising.
Etsy enlists the elusive Wally/Waldo for holiday campaign
Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one (partly ‘cos everyone’s doing it.) Celebs seem rather thin on the ground this year (although it’s early days), characters from literature less so. So in the UK we’ve had Roald Dahl’s BFG for Sainsbury’s, … The post Etsy enlists the elusive Wally/Waldo for holiday campaign first appeared on More About Advertising.
