Creating a character people like is a pretty obvious route for Christmas advertisers to take but not necessarily an easy one (partly ‘cos everyone’s doing it.) Celebs seem rather thin on the ground this year (although it’s early days), characters from literature less so. So in the UK we’ve had Roald Dahl’s BFG for Sainsbury’s, …
The post Etsy enlists the elusive Wally/Waldo for holiday campaign first appeared on More About Advertising.
