Amazon has a new metaverse-style holiday shopping experience
Amazon’s new online showroom has no games or avatars, but plenty of easily shoppable gifts.
Google launches curation service in its ad manager for agencies to find deals
One of the latest trends in ad tech is bundling publisher inventory to counter signal loss and made for advertising sites.
Translation hires Publicis media exec as president
Founder Steve Stoute also discusses growth plans for UnitedMasters and opening a Translation office in the Middle East.
11 creative campaigns to know about today
Among the notable creative campaigns from No. 4, 2024: Duracell’s new muscle-bound spokescharacter and a host of holiday spots from Gap, Sainbury’s, Tiffany and more.
How to pivot from AI predictions to true AI decision-making
AI decisioning agents—not predictive models—provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes.
NYT’s Ad And Subscription Revenue Surge As WaPo Flails
The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected after owner Jeff Bezos blocked the Post’s endorsement of Kamala Harris for president. Meanwhile, NYT experienced a boom in its subscription […] The post NYT’s Ad And Subscription Revenue Surge As WaPo Flails appeared first on AdExchanger.
How Kenvue Avoided $3 Million In Wasted Media Spend
When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […] The post How Kenvue Avoided $3 Million In Wasted Media Spend appeared first on AdExchanger.
Resume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
Will Lee joined ADWEEK as CEO in July 2023 after serving as chief operating officer at National Public Radio and, before that, senior vice president and head of digital, entertainment group at Meredith. While he hasn't been yelled at for quite some time, it certainly happened in the early stages of his career, he told...
Amazon “Midnight Opus” :90 2024 (USA)
United States Office & services
Election Night 2024 Set Tours: Get a Closer Look at NBCUniversal News Group’s ‘Immersive’ Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Marc Greenstein, NBCU News Group senior vice president creative production...
