McCann Worldgroup makes a top creative hire from Leo Burnett
McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies in the U.S. and Canada.
Donald Trump Names Fox News’ Pete Hegseth as Defense Secretary
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his Fox News role immediately. "Pete Hegseth has been an exceptional host on Fox & Friends and Fox Nation and a best-selling author for...
From Dora to Bluey: What Marketers Need to Know About the ‘No Sabo Kids’
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me navigate a complex world between two languages. While English wasn't my first language, those shows gave me a sense of belonging in...
Resume Rewind: Linqia VP Keith Bendes on the Power of Being Multifaceted
"I did have a very nontraditional career," Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Bendes has been with Linqia for five-and-a-half years, following a four-and-a-half-year stint with consumer-packaged-goods giant Unilever. He started his career at a sports...
How to measure affiliate marketing success—tailored strategies that drive revenue growth
Measuring affiliate marketing success requires customized metrics that reflect brand goals, drive incremental impact and maximize revenue growth.
Why It Pays to Partner Up: Add Your Logo to the Best Brands in Retail
Whether you’re looking to sport your brand’s logo or stock up on stylish giveaways, custom apparel is an excellent way to generate excitement. After all, there’s no shortage of options when it comes to promotional apparel! From everyday staples, like t-shirts and sweatshirts, to casual attire, like button-downs and polo shirts, there are so many […] The post Why It Pays to Partner Up: Add Your Logo to the Best Brands in Retail appeared first on Official Pens.com Blog: Promotional Products & Marketing Tips.
Amazon Confirms Shutdown of FAST Service Freevee
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving forward, the company will consolidate the streamer under Prime Video. "To deliver a simpler viewing experience for customers, we have decided to phase out Freevee...
Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set.
Packaging For Wicked Dolls Includes Porn URL
There is a big difference between Wicked.com and WickedMovie.com. Wicked, indeed! Mattel erroneously printed "Wicked.com" on boxes of their new singing dolls tied to Universal Pictures' Wizard of Oz prequel film, but the movie's actual URL is WickedMovie.com, while the other web address leads to an adults-only website. Visitors to Wicked.com are greeted …
Week of November 4 Cable News Ratings: Election Week Boosts Fox News to Best Performance Since 2020
This is TVNewser's basic cable network ranker and cable news report for the week of November 4, 2024. President-elect Donald Trump's defeat of Vice President Kamala Harris in the 2024 presidential election was certainly good news for Fox News. The network finished Election Week as the No. 1 television outlet during primetime in total viewers,...
