These yetis aren't hiding in the Himalayas, they're ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this scenario is to spread cheer, the giant lumbering beasts manage only to terrorize the townsfolk. It's not until they shed the costumes...

Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station's website, Leonard told viewers about the diagnosis. "Knock knock. Who's there? Skin Cancer. Damn..." he wrote. "It seems my skin cancer journey is set to start again. It's kinda like a punch in the gut...

Gray-owned WAGM in Presque Isle, Maine is cutting some of its locally produced newscasts. WAGM announced the move last Thursday on social media. WAGM will be joining forces with WABI, it's Gray Local Media Partner. WAGM and WABI will continue its mission of providing local news, weather and sports coverage. Effective 11/18,the team will bring...

Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer Laura Davis to the newly created role of managing director, U.S. In addition, the expansion of WongDoody's leadership team also includes bringing on Christian Golz as global head of immersive experiences, and Mariel Cunningham as...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […] The post Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World appeared first on AdExchanger.

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.

An unlikely gang including the Rolling Stones’ Ronnie Wood, Stephen Fry, the Pretenders’ Chrissie Hynde, and three-time Oscar winning costume designer Sandy Powell are all unhappy about 5G coming to the London Underground, and particularly the promotional ad featuring a young woman glued to her phone. Together they’ve written a letter to London mayor Sadiq … The post Celebs attack tube ad promoting the rollout of 5G first appeared on More About Advertising.