The New York Times introduces new ad targeting to reach readers beyond hard news
The New York Times completes ad integration of The Athletic and opens less newsy audiences to advertisers.
Infographic: The Rapid Rise and Fall of the Metaverse
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience, not just looking at it," he wrote in a letter at the time. "We call this the metaverse, and...
AI Influencers Can Now Rep Your Brand. Should They?
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer...
Fandom Debuts Helix, a Contextual Targeting Solution, to Unlock Unlikely Audiences
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to...
Five Expert Tips for Brand Marketers Thinking of Collaborating with a K-pop Act
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares. But as...
How Can Advertising Agencies Help Your Business in Pune?
Growing a particular business is a collaborative effort made by various departments. One of them is advertising. It helps increase brand awareness, enhance its reputation, and broaden its outreach. However, amidst the competitive environment, advertising isn’t merely an activity but a strategy. Thus, it requires specialized talent like advertising agencies to help a business achieve… Read More »How Can Advertising Agencies Help Your Business in Pune? The post How Can Advertising Agencies Help Your Business in Pune? appeared first on Prajapati Advertising.
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance
Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes. The discussion covers the integration of resonance in digital advertising, the[...]
Behind Olipop’s heartwarming holiday ad
In a festive nod to holiday classics and Coca-Cola’s seasonal ads, Olipop brings mythical yetis to life as part of its wish to disrupt Big Soda.
Gen Z and sexual wellness marketing—4 lessons for legacy brands
How emerging brands are building community through culture.
AI search marketing strategies—how Google, ChatGPT and Perplexity are forcing brands to adapt
Millions of more consumers will soon get their hands on AI-powered search, forcing brands to act.
