WPP takes full shareholding in Hornby’s T&Pm
WPP has bought out the remaining minority shareholdings in T&Pm, Johnny Hornby’s agency that started life as Clemmow Hornby Inge and morphed via CHI & Partners through The&Partnership to its current guise which incorporates the agency’s M/Six media operation. T&Pm is now a substantial business with 1,800 people in 42 locations around the world. Its … The post WPP takes full shareholding in Hornby’s T&Pm first appeared on More About Advertising.
Will Trump and Musk combine X and Truth Social?
There’s been speculation that one of the target of assassin Eddie Redmayne in the Sky remake of the Day of the Jackal is a tech/media mogul bearing more than a slight resemblance to Elon Musk. The Jackal had better watch it: Musk really does seem to taking over the world, Donald Trump’s new US administration … The post Will Trump and Musk combine X and Truth Social? first appeared on More About Advertising.
The Common Sense of Going Out-of-Home
It’s just common sense. The post The Common Sense of Going Out-of-Home first appeared on OOH TODAY.
Propaganda 2.0: When Ads Cross the Line into Political Manipulation
In 1928, Edward Bernays argued that shaping public opinion was not only inevitable but essential in a democratic society. His groundbreaking work, Propaganda, laid the foundation for modern public relations, casting persuasion as a neutral tool. Fast forward to 2019, and Shoshana Zuboff’s The Age of Surveillance Capitalism paints a far darker picture: a world […]
Adam&eveDDB imagines the world as a video game for PS5
A new Sony Playstation campaign is always an event. Recently rival Microsoft’s Xbox has hoovered up the awards with a number of left field executions but Playstation’s loyalty to its ad heritage has surely paid off too. Adam&eveDDB is back on top form with ‘PS5: Play has no limits’ showing the world as a video … The post Adam&eveDDB imagines the world as a video game for PS5 first appeared on More About Advertising.
Mars launches global ad review of nearly everything
Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. WPP’s Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Brands include M&Ms, Snickers and Wrigley’s plus … The post Mars launches global ad review of nearly everything first appeared on More About Advertising.
Discover the joy of giving from a good place – New National Trust campaign #creativity #inspiration…
Discover the joy of giving from a good place - New National Trust campaign #creativity #inspiration #advertising
