Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders. OMG, Publicis...
A majority of Cashmere’s leadership step down suddenly
Several leaders have abruptly left Cashmere, which merged with S4 Capital’s Monks in 2021.
Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets
The ad industry is all in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect – ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the […] The post Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets appeared first on AdExchanger.
Don Lemon Departs Elon Musk’s X: ‘It’s Time for Me to Leave the Platform’
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a place for honest debate and discussion, transparency, and free speech," Lemon added. "But I now feel...
Britt Nolan Departs Leo Burnett for McCann Worldgroup
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Nolan will work with the network's creative leadership in the U.S. and Canada across McCann, MRM, FutureBrand,...
Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, "To fully deliver on our mission to spark the world's...
The Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to Sustain It
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list," said Min, former editorial director at The Hollywood Reporter and...
Amazon to close its Freevee ad-supported streaming TV service
Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based Prime Video product.
Building brand equity in the age of shifting consumer dynamics
In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.
McCann Worldgroup makes a top creative hire from Leo Burnett
McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies in the U.S. and Canada.
