How creatives can maximize generative AI for personalized and scalable campaigns
4 ways to merge technology with human talent.
Tombras hires new chief creative officer in Knoxville
Paul Caiozzo reunites with Jeff Benjamin, as Tombras makes other moves to strengthen creative and strategy.
O2 recruits genius AI granny to see off the scammers
Just when AI is feeling like a dystopian nightmare, here comes O2’s hero of the hour to make sense of the technology. Daisy (the ‘ai’ clue is in the name) can chat to fraudsters for hours on the phone, keeping them busy so they can’t bother the rest of us. Daisy might seem like the … The post O2 recruits genius AI granny to see off the scammers first appeared on More About Advertising.
MSQ buys 350-strong German CX agency UDG
Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. UDG, which employs 350 people, is intended to be one of the foundations of a pan-European CX and tech operation, evnetually rolled out into North America too. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an … The post MSQ buys 350-strong German CX agency UDG first appeared on More About Advertising.
The Invisible Consumer: Who Advertising Ignores and Why It Matters
Imagine this: A woman in her late 60s, a retired teacher, is scrolling through her favourite news app. She sees ads for anti-ageing creams, cruise holidays, and mobility aids. Each one screams a single, monotonous message: “You’re old, and this is all you need.” She closes the app, feeling unseen for who she truly is—a […]
AI in ad tech—how GPTs are showing up in programmatic ad buying platforms
DSPs and other digital ad players are turning to generative AI to plan media strategies and more.
Listen to Venable’s Ad Law Tool Kit Show Podcast – “Marketing to Children”
Episode 7 of Venable’s Ad Law Tool Kit Show, Season 2,is now available. Listen to “Marketing to Children” here, or search for it in your favorite podcast player. When marketing to children under 13, there are heightened requirements that go beyond standard truth in advertising practices. The basic idea behind these requirements is that children...
Made in USA Claims: An Excerpt from the Advertising Law Tool Kit
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate the legal risk of campaigns and promotions. Click here to download the entire Tool Kit, and tune in to the Ad Law Tool Kit Show podcast, to hear the authors of this chapter dive deeper into...
John Lewis & Saatchi take a Narnia-style leap into Christmas
This year’s John Lewis Christmas ad is all about gifting, which places it in firmly in the retailer’s long-running festive tradition. For 2024, Saatchi & Saatchi gives us a woman who’s in John Lewis an hour before closing, looking for a gift for her sister. Rifling through the rails, she plunges into the clothes and … The post John Lewis & Saatchi take a Narnia-style leap into Christmas first appeared on More About Advertising.
