ProSieben Looks to Sell Growing Commerce Businesses
ProSiebenSat.1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The announcement came as part of ProSieben's nine-month results, which saw Group revenues increase by 3 percent year-on-year, despite a weaker third quarter where revenues declined by 1 Read More
Why Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America. The expansion follows Disney+'s holiday package, which was new to the market last year,...
John Lewis Christmas ad shows search for perfect gift – video
This year's John Lewis Christmas ad breaks the mould – by actually being about Christmas shopping, without a lovable penguin or snowman in sight. The Narnia-inspired tale is about a woman’s last-minute dash to buy the perfect gift for her sister. There is still magic: like the children in The Lion, the Witch and the Wardrobe, she tips through a rack of dresses into a world of memories that give glimpses of her sister growing up John Lewis Christmas advert this year tells tale of two sisters
Most UK TV ads for sweets and snacks shown before children’s viewing watershed
Research has prompted claims firms such as Mars, Haribo and PepsiCo are in ‘flagrant’ breach of codes of behaviour Most TV adverts for sweets, crisps and chocolate shown when children are likely to be watching are placed by firms who claim not to promote their products to that age group. The disclosure, in new research by the University of Liverpool, has prompted claims that food giants such as Mars, Haribo and PepsiCo are in “flagrant” breach of their own codes of behaviour.
Swedish firm censured for use of C-word in ads for vaginal health supplements
Regulator deems posters offensive, though Elexir Pharma argues term is ‘not loaded in the same way as in the UK’ The Swedish advertising ombudsman has criticised a company for using the C-word in posters to promote vaginal health supplements, saying the use of the “gross profanity” is offensive to consumers. The ads, displayed on public transport in Stockholm and Gothenburg, feature the phrase “you can cunt on us” in pink writing.
Local Know-How Is Your Agency’s Secret Weapon
Customization has been the buzzword in marketing for years. But there's no amount of data that will make a creative in New York able to speak relatably to consumers in Minnesota. This moment calls for some professional soul-searching: If the industry aims to be customer-centric, why are we purchasing media in an agency-centric way? Your...
This Creative Director Finds Satisfaction in His Rock ‘n’ Roll Collection
Beatlemania was in the air in 1964, but it wasn't until Gary Greenberg saw his school auditorium decked out in Beatles decor for a dance that he realized the phenomenon was bigger than music. "I remember looking around thinking, 'Something is happening that's important,'" recalled Greenberg, chief creative officer at Philadelphia's Brownstein Group agency. "[They]...
Band-Aids Went to the Moon and Are in MoMA’s Collection
There's yet to be a scientific study to prove it, but evidence suggests that Band-Aids aren't just good for cuts--they might help make you famous, too. Consider this. In 1975, the jingle "I am stuck on Band-Aid" debuted on national TV. The spot featured two unknown actors singing a tune by an unknown composer. They...
The ‘Valuation Gap’ Has Frozen Media M&A. Here’s How It Thaws.
This year, three separate business-to-business publishers went to market looking to sell their companies, and each received the same dismaying message: Despite having grown their revenues and increased their profitability, none of the bids met their business valuations. For the three publishers--Questex, Endeavor, and Freightwaves--the news was not a surprise. The market for mergers and...
Target Debuts Kris, a Modern Santa, as It Shifts Holiday Marketing Strategy
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in his eye, he guides people through Thanksgiving turkeys, Black Friday deals, and finding the perfect gift. If you notice a resemblance between Kris and a certain red-suited, bearded figure, that's intentional. Target introduced the character...
