Overnight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience Post-Election Ratings Blues
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81...
Ketel One Collabs With Patrick Schwarzenegger to Give Brand a Modern Twist
Patrick Schwarzenegger is more than a simple drink slinger in the new Ketel One holiday ad--he's a concierge for his customer's flawless evening, upgrading a dinner reservation, nixing the inclement weather, and ordering a sweet ride with a snap of his fingers. And before disappearing into a mysterious puff of smoke, he makes a tasty-looking...
McDonald’s new holiday cups feature Doodles
McDonald’s customers can get digital wearables for their Doodles NFT.
Disney profit beats expectations as movies, streaming gain
Improved profitability in the quarter underscores the turnaround put in place by CEO Bob Iger.
Can AI deliver the Christmas magic for Coca-Cola?
A big red truck, polar bears, smiling faces, sleigh bells and Santa – it must be Coca-Cola’s Christmas ad. This year’s twist is that it’s all AI-generated. There’s usually – but not always – an additional ad with more of a story to it. Last year we had an overdose of Santas and in 2021 … The post Can AI deliver the Christmas magic for Coca-Cola? first appeared on More About Advertising.
ProSieben Looks to Sell Growing Commerce Businesses
ProSiebenSat.1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The announcement came as part of ProSieben's nine-month results, which saw Group revenues increase by 3 percent year-on-year, despite a weaker third quarter where revenues declined by 1 Read More
Why Disney+ Is Offering Global Holiday Sponsorship for the First Time
Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America. The expansion follows Disney+'s holiday package, which was new to the market last year,...
John Lewis Christmas ad shows search for perfect gift – video
This year's John Lewis Christmas ad breaks the mould – by actually being about Christmas shopping, without a lovable penguin or snowman in sight. The Narnia-inspired tale is about a woman’s last-minute dash to buy the perfect gift for her sister. There is still magic: like the children in The Lion, the Witch and the Wardrobe, she tips through a rack of dresses into a world of memories that give glimpses of her sister growing up John Lewis Christmas advert this year tells tale of two sisters
Most UK TV ads for sweets and snacks shown before children’s viewing watershed
Research has prompted claims firms such as Mars, Haribo and PepsiCo are in ‘flagrant’ breach of codes of behaviour Most TV adverts for sweets, crisps and chocolate shown when children are likely to be watching are placed by firms who claim not to promote their products to that age group. The disclosure, in new research by the University of Liverpool, has prompted claims that food giants such as Mars, Haribo and PepsiCo are in “flagrant” breach of their own codes of behaviour.
Swedish firm censured for use of C-word in ads for vaginal health supplements
Regulator deems posters offensive, though Elexir Pharma argues term is ‘not loaded in the same way as in the UK’ The Swedish advertising ombudsman has criticised a company for using the C-word in posters to promote vaginal health supplements, saying the use of the “gross profanity” is offensive to consumers. The ads, displayed on public transport in Stockholm and Gothenburg, feature the phrase “you can cunt on us” in pink writing.
