Wendy Clark Says, ‘Do Your Homework’
Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers. […] The post Wendy Clark Says, ‘Do Your Homework’ appeared first on AdExchanger.
Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on Tuesday. Viant did not disclose the terms of the deal. A common complaint among advertisers is their lack of transparency […] The post Viant Acquires Data Biz IRIS.TV To Expand Its Programmatic CTV Reach appeared first on AdExchanger.
Disney CEO Might’ve Mistakenly Revealed Ad-Supported Subscriber Numbers
The numbers $22.6 billion -- Disney's reported revenue for Q4, a 6% increase compared to the prior-year quarter. $460 million -- Disney's net income for Q4, a 77% bump from the prior-year period. $321 million -- Disney's direct-to-consumer revenue for Q4. Entertainment DTC delivered 14% ad revenue growth this quarter, according to the company. $2.46...
Navigating Brand Transformation With Kraft Heinz CMO Todd Kaplan
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Todd Kaplan, who recently joined Kraft Heinz as CMO after a 17-year career at PepsiCo. In this episode, recorded at Brandweek 2024 in Phoenix, Kaplan shares his insights on the power of marketing, calculated risk-taking, and the balance between...
Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Mediaradar found that these brands collectively spent less than $3.3 million on X. This is a 98%...
Most brands expect to change agency compensation models within the next three years
AI and automation are among the factors influencing marketers to move away from traditional agency remuneration models toward outcome-based pricing.
McDonald’s new holiday cups feature Doodles
McDonald’s customers can get digital wearables for their Doodles NFT.
WTAE in Pittsburgh Names Lily Coleman Weekend Morning Anchor
Lily Coleman has been named weekend morning anchor for WTAE in Pittsburgh, Pennsylvania. Coleman will anchor alongside meteorologist Jill Szwed for the ABC affiliate's 5 to 7 a.m. and 8 to 10 a.m. Saturday and Sunday. Coleman will continue to report Monday through Wednesday dayside. "I'm really excited to work with Jill," Coleman said. "Jill...
Another Gray Station Shares Resources. Drops Local Newscasts
Another Gray-owned station is sharing resources to produce newscasts. This time, the 4 p.m. and weekend news for Hazard, Kentucky CBS affiliate WYMT will originate from sister station WKYT in Lexington. "Don't worry, you will still see stories from Eastern Kentucky-based reporters and news from the area. That won't change," said the station. "What is...
Overnight Cable News Ratings for Nov. 8-11: CNN and MSNBC Experience Post-Election Ratings Blues
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81...
