John Lewis Christmas Ad Goes in New Direction With Relatable Sister Story
British retailer John Lewis' Christmas ad, long considered the unofficial start of the holiday season in the U.K., goes in a different direction this year by depicting an everyday, familial kind of festive magic. On Thursday (Nov. 14), John Lewis released "The Gifting Hour," the second Christmas campaign by agency Saatchi & Saatchi, which took...
Another Slam Dunk for Nike & Wu-Tang Clan with an Assist from Ben Solomon & afterhrs.
Twenty-five years after its original, limited release, a sneaker unicorn is returning. Nike and the Wu-Tang Clan have teamed up to re-release one of the most treasured sneaker collaborations of all time: the Nike x Wu-Tang Clan Dunk. To commemorate it, a new campaign Directed and Creative Directed by Ben Solomon in collaboration with Sr. Global Creative Director Nike energy Kimou Meyer and produced by afterhrs., pays homage to the iconic and enduring cultural imprint of both Wu-Tang Clan and Nike and the unexpected reunion that has captured the imagination of fans worldwide. Born from the streets of Staten Island and Brooklyn, New[...]
Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product
This December, Sequent Partners will say farewell to the advertising and media industries. After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open road beckon. We will be retiring from media consulting. And while we will continue to provide assistance to the industry […] The post Marketing Has Made Great Progress, But Media Is Still A Minimum Viable Product appeared first on AdExchanger.
Finnish Agency Paves the Way for Diverse Talent
SEK, a Finnish creative agency, is breaking barriers in the industry by opening its doors to young people from underrepresented backgrounds. The creative industry’s doors are challenging to open. SEK wants every young person to have an equal chance to enter. The article Finnish Agency Paves the Way for Diverse Talent appeared first on World Branding Forum.
DPAA Global Summit 2024
In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown00:00 - 03:12 Jonathan Gudai 03:22 - 12:51 Stephanie Scheller 13:00 - 18:58 Leslie Lee 19:06 - 27:46 Craig Benner 27:59 - 44:15 Paul Woolmington
Wrap Up The Year With Outdoorlink —Get a Free SignBird Package!
Complete control and reliability with the Outdoorlink Smart Controller. A professionally edited photo package with unique perspectives, perfect for ride sheets, social media, websites, and The post Wrap Up The Year With Outdoorlink —Get a Free SignBird Package! first appeared on OOH TODAY.
Seen Selects Gibbons to National Sales
In her role based at Seen Media's NYC headquarters, Gibbons will spearhead sales initiatives across select National agency accounts The post Seen Selects Gibbons to National Sales first appeared on OOH TODAY.
