In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, North America, on this week’s episode of AdExchanger Talks. Driving profitable [...]
Reshaping the traditional funnel to build more connected consumer experiences.
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
The Women's Professional Baseball League (WPBL) has introduced the names, uniforms, and visual identities of its four inaugural teams, in collaboration with Toronto-based agency Arrivals + Departures. Each team's identity is inspired by a trailblazing woman connected to the team's city or the histor...
And does it matter anyway? The economy’s the economy whoever you are and it’s hardly in a great place. But mood matters for companies trying to make a go of it and persuade consumers to dip into their hardly bulging pockets. Arguably Burnham’s predecessor as PM Keir Starmer shot himself in the foot by telling [...]
Well, it’s finally over and England and France played the best match of the tournament whilst Spain and the Argie Bargies played the worst. Serves ‘em right for messing with the Falklands! Meantime FIFA found even more ways to suck up ad dollars to fund even more golden trophies for mega football fan Donald Trump. [...]
From foxes navigating night-time streets to peregrine falcons nesting on London landmarks, tenacious wildlife continues to adapt to the challenges of urban living. But resilience doesn’t mean invincible, with many species coming under increasing pressure. London Wildlife Trust asks Londoners to think differently about who they share the city with in a playful Out of [...]
From Blush to Burger King, Soccer to Spider Man--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Last week, the Seventh Circuit severely narrowed the Telephone Consumer Protection Act’s (TCPA) application to text messages, following several district court decisions. The court held that private litigants cannot sue under the Do Not Call prohibitions when a sender fails to honor opt-out requests for unwanted marketing text messages. The decision may limit one avenue [...]
