Coca-Cola is, or should be, the gold standard for advertising although every so often it slips of its perch. Its most famous efforts have encapsulated Americana in a way that would make even Donald Trump blush, “I’d like to teach the world to sing.” Now, with WPP Open X, (have to make sure you don’t [...]
Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.
Retailers are staffing up in AI and e-commerce.
SiriusXM , hellOOH, WP, Talon, Grey Outdoor, LiveRamp, ODN, BambOOH, Broadhsign, Intersection, True Media, Advertising Wheels, and more--be the first to congratulate these OOH movers! The post OOH Moves Today – 36 Moves This Week! first appeared on OOH TODAY.
Legendary Jets' icon Bart Scott hosted the partnership unveiling with a "Back to Football" campaign event, debuting OUTFRONT as the exclusive IRL media partner to Jets advertisers The post OUTFRONT and New York Jets Announce Exclusive, Multi-Year Partnership to Extend the Fan Experience Beyond MetLife Stadium first appeared on OOH TODAY.
Tesco and BBH encourage England shoppers to ‘Touch Wood’ ahead of Argentina showdown The post Tesco and BBH encourage England shoppers to ‘Touch Wood’ ahead of Argentina showdown first appeared on OOH TODAY.
50 Years. One Day. Impossible to Miss. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of strategic partnerships at the indie agency Goodway Group, told AdExchanger. The post Agentic AI Is A Shiny New Object, But [...]
Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger.
Crocs, QuikTrip, Porter Airlines, goodwipes, and more
