VideoWeek’s Guide to DMEXCO 2026

It's just a couple of days until DMEXCO 2026 kicks off in Cologne, and VideoWeek is proud to be partnering with the event once more. Where to find VideoWeek We'll be on-site at the Koelnmesse covering both days of the conference, filming interviews outside the press hall and across the exhibition halls. You'll be able [...]

By |2026-09-21T14:10:33-07:00September 21st, 2026|News|Comments Off on VideoWeek’s Guide to DMEXCO 2026

“A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry

With just over one year left on the BBC's Royal Charter, the UK Government is working out the terms of the public service broadcaster's (PSB) next Charter during a particularly turbulent time for the BBC, which faces ongoing financial strain, and has recently moved to distribute content on YouTube in order to reach younger viewers. [...]

By |2026-09-21T14:10:32-07:00September 21st, 2026|News|Comments Off on “A Trade-Off Between Reach and Control”: PSBs Discuss YouTube Distribution in BBC Charter Inquiry

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Publishers are sitting on a treasure trove of audience data. But, to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s integration with TransUnion’s identity graph, which the companies announced on Monday. The integration addresses the longstanding audience targeting problems from [...]

By |2026-09-21T11:59:16-07:00September 21st, 2026|News|Comments Off on Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Oh My God, He Admit It; Skins In The Game

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post Oh My God, He Admit It; Skins In The Game appeared first on AdExchanger.

By |2026-09-21T11:59:14-07:00September 21st, 2026|News|Comments Off on Oh My God, He Admit It; Skins In The Game

Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate

The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.

By |2026-09-21T09:26:11-07:00September 21st, 2026|News|Comments Off on Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate
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