The Best Billboard I Saw Today
This Billboard Really Nailed The Assignment The post The Best Billboard I Saw Today first appeared on OOH TODAY.
QMS Just Took Over Auckland’s Streets With Screens
QMS NZ expands Auckland street furniture footprint, more than doubling its digital assets to over 400 screens across 100+ suburbs, marking one of the largest ever investments into New Zealand Street Furniture and Digital Out of Home infrastructure. Supported by a new go-to-market campaign by Thomason Does Advertising, the network extension reinforces QMS' position as [...]
The Power of Local: Building Community Through Marketing
For dealerships operating in a space where five competitors sell the same vehicle at a similar price, community connection is the differentiator. Here's how it works, and why it matters. The post The Power of Local: Building Community Through Marketing appeared first on Stream Companies.
Our Programmatic Ad Agency’s Perspective on Netflix’s Automated Ad Buying
Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency The world of streaming TV is changing fast. Recent industry reports show that Netflix is on track to double its ad revenue to $3 billion. Following a period marked by leadership shifts and strategic adjustments, including walking away from a potential major studio [...]
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you covered. But here’s a quick-and-dirty recap: Google’s contracts tying its AdX ad exchange and its DoubleClick for Publishers (DFP) ad [...]
QuikTrip Hits a Home Run with ‘Home Bun’ Ballpark Activation
QuikTrip has launched an innovative activation, 'Home Bun,' in collaboration with Laughlin Constable, designed to engage Major League Baseball fans. This event features an oversized, QuikTrip-branded inflatable hot dog and bun. The components start at opposite sides of the stadium, and fans work tog...
Creative Collaborations & Bold Statements: Week of September 18th
MilkPEP, National Pork Board, Humane World, DNA, Morgan & Morgan
MilkPEP Engages Teens with YouTube Series ‘milkXP’ Featuring Top Creators
MilkPEP, in collaboration with GALE, has introduced 'milkXP', a YouTube series aimed at making educational content more engaging for teenagers. The series partners educators with popular content creators such as Ben Azelart and Lexi Rivera to deliver lessons on real-world topics. The initial focus o...
National Pork Board Celebrates Heritage with ‘Cooking Pork Memories’
The National Pork Board has launched a new campaign titled 'Cooking Pork Memories,' leveraging social media to honor culinary traditions. The campaign features actor Paulina Chávez, who starts the initiative by preparing her grandmother's Carne de Puerco con Nopalitos, a traditional pork dish. The c...
How Goodwipes Made a Splash In the Bathroom Business
From butt puns to surprising partnerships, the flushable wipes brand has gained attention for its disruptive marketing strategy.