2026 Advertising Media Spending Forecast – Executive Summary
Here is the 2026 advertising media spending forecast. It includes key media trends such as global ad spend, AI, digital, programmatic, walled gardens, and more.
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
The deals shows capital is rotating out of the application layer and into the signal layer.
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared first on AdExchanger.
13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More
CMO hires, promotions, and exits from the first two weeks of the month
The Journey Is the Destination: Reinventing Travel Marketing
Why values-driven travel is reshaping destination marketing.
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
The Indoor Decision Window: Why Mall Advertising Influences Consumers at the Exact Moment They Are Ready to Buy??
Most advertising tries to create interest before consumers begin shopping. Mall advertising works at a...
The Street-Level Trust Effect: Why Auto Advertising Wins in Neighborhood Markets Where Digital Ads Are Ignored??
In local markets, trust is built through familiarity. Consumers often choose the brands they repeatedly...
The Daily Commute Imprint: How Metro Advertising Becomes Part of a City’s Consumer Memory??
Every city has a rhythm, and the metro is one of the strongest parts of...
The Departure Memory Advantage: Why Airport Advertising Creates Brand Recall Before the Journey Even Begins??
Most advertising competes for attention during busy daily routines, but airport advertising reaches consumers at...