The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Why older influencers are crushing Gen Z creators in brand trust.
MAA blast from the past: Nike’s ‘Write The Future’ from 2010
This seems an age and a world away now but Nike’s ‘Write the Future’ from Wieden+Kennedy wrote the book for World Cup ads, here featuring the rise and fall of Wayne Rooney. No such luck for Cristiano Ronaldo but, then, not everything changes. 2010 was the year Spain won, England were ejected by Germany again [...]
Cannes cans Creative Company of the Year
Cannes Lions has moved to update one of the dafter elements of its annual jamboree, “retiring” (a newly-popular word in adland as elsewhere) its Creative Company of the Year award. This simply seems to have rewarded the ad holding company that made the most shortlists – that is, had the most entries – last year [...]
Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
Four Days at OAAA. The Data Told Us Who Was in the Room
A StreetMetrics mobile billboard ran outside the OAAA conference in Dallas... Shortly after the agenda wrapped, the platform had returned a full audience read The post Four Days at OAAA. The Data Told Us Who Was in the Room first appeared on OOH TODAY.
Why CRM Resistance Is a Leadership Problem, Not a Sales Problem
...the root cause is not rep behavior. It is how leadership is using the tool. The post Why CRM Resistance Is a Leadership Problem, Not a Sales Problem first appeared on OOH TODAY.
ABCD+ 1 Awards, 12 Anniversaries, 57 Birthdays This Week!
Seaway Painting LLC, Lamar Advertising, Clear Channel Airports, Simon Property Group, Runyon Saltzman, Inc., Blue Vista 725, billups, Give Surf, Moving Walls, Penguin Random House, JCDecaux, Stoutsburg Sourland African American Museum -mark these milestone moments in OOH. The post ABCD+ 1 Awards, 12 Anniversaries, 57 Birthdays This Week! first appeared on OOH TODAY.
The Best Billboard I Saw Today
Special Delivery: NBA Prime Time The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Creative Brand Storytelling Through Offline Marketing
Image source : google Offline marketing works because people remember physical experiences differently from digital impressions. A poster can become a landmark. A pop-up can become a story. A printed piece can stay on a desk for months. For brands, offline storytelling is not about rejecting digital channels. It is about creating moments people can [...]
Creative Advertising Ideas for Live Events
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the experience in real time. That makes live event advertising valuable, but also difficult. Attendees are surrounded by noise, signs, screens, sponsors, queues, food vendors, and entertainment. A [...]