This episode was sponsored by Verve. Verve captures over a billion daily search, AI chat and zero-party signals, giving brands and publishers a real-time understanding of intent. Does the definition of premium change in an agentic world? Advertisers have spent years chasing “premium” content: prestige publishers, high-quality video and top-tier entertainment. But in an AI-saturated [...]
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus year stint as a product lead at Mediavine, [...]
The holdco topped COMvergence’s Q1 Global New Business Barometer, but was also the loss leader
Evening news casts for ABC News and NBC News were down in both measured categories.
Channel 4 CEO Priya Dogra It is a truth universally acknowledged that a broadcaster in possession of traditional linear channels, must be in want of a strong digital ads business. But the UK's Channel 4 has been one of the proactive broadcasters when it comes to prioritising digital growth. In 2020, the company's Read More
Netflix, Amazon Prime Video and Disney+ continued to see growth in ad-supported reach in the UK last quarter, according to Barb's latest Establishment Survey, with households on the Disney+ ad tier seeing the highest growth rate compared with Q4 2025. However, Prime Video remains the largest ad-supported SVOD subscriber base in the UK, by virtue [...]
Retail is a visibility game. You can have the right products, a great storefront, helpful staff, strong pricing, and a beautiful space, but if people do not know you are there, the whole thing gets harder. Shoppers cannot visit a store they do not remember. They cannot stop by a sale they never heard about. [...]
Local service businesses have one of the clearest opportunities in billboard advertising. Why? Because when people need a local service, they usually need someone they can remember, trust, and contact quickly. A homeowner with storm damage does not want to solve a branding puzzle. A driver looking for urgent care does not want to decode [...]
Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
Plus, the retailer's AI assistant Sparky is gaining traction.
