With a Self-Help Book, I Can’t Believe It’s Not Butter Aims to Inspire America
The ‘90s diet icon is entering its next chapter, led by new mascot Tubz (and a Fabio cameo).
Gap Makes First Big Entertainment Play With Boy Band JYT
Gap's multi-year partnership with boy band Just Your Type launches retailer's Fashiontainment platform.
Is Disney+ Adding Ads to Ad-Free Plans? Here’s What’s Really Happening.
ADWEEK got clarification on Disney+'s subscriber updates after misinformation spread online.
Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant [...]
Creator Marketing Is Growing Up
Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure your seat here. A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant [...]
Martin Sorrell’s Venture Fund Backs AI Video Startup Higgsfield
S4S Ventures is the latest investor in Higgsfield's $400 million Series B, which values the AI video startup at $5.4 billion.
Black Media Collective BOMESI Opens Applications for Its Fifth Accelerator Cohort
For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.
New bibigo™ Campaign Turns Randall Park into a K-pop Singer
Korea Everywhere bibigo™, the #1 Korean-style food brand in the U.S., is inviting people to make Korean-style food their new go-to in the kitchen. The new campaign brings back Korean-American actor Randall Park in four distinct personas that represent the different ways that Korean culture has been showing up in mainstream pop culture around [...]
No More Ad-Free Magic Kingdom; What’s The Price?
Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger.
OOH Best Creative Last Week Today
Prada to Practical Magic -- these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.