For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai. The post Creative Plus Performance Equals Less Ad Waste, Says The Corcoran Group appeared first on AdExchanger.

You’ll Pay For This Ofcom, the British communications regulator, published a report earlier this month on best practices for countering platform ad fraud and threats to account integrity. Rob Leathern, who led ads integrity and privacy teams at Facebook and Google, was among the group of experts Ofcom consulted and has a detailed breakdown on [...]

Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide appeal. Known in Japan for its blend of fashion‑forward sensibility and affordability, GU has taken a decisive step toward redefining its image. The retailer introduced its inaugural collection under the creative direction of Francesco Risso, [...]

Noom has launched a new integrated brand campaign titled 'Lose for Keeps,' featuring Rebel Wilson as the Chief Wellness Ambassador. The campaign addresses the ongoing debate in the weight loss industry about the effectiveness of GLP-1 medications when combined with healthy habits. It is being rolled...

YZD has launched its first major brand campaign, 'Your Place to Land,' aimed at raising awareness about the transformation of the former Downsview Airport lands in the Greater Toronto Area (GTA). This initiative invites residents to envision themselves as part of the area's evolving future, as it tr...

See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.

This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry […]

MS NOW was also the first to break the news of Lindsey Graham’s death.

From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says these layoffs are "nothing more" than cost-cutting measures carried out in order to invest in AI infrastructure, as currently the [...]

For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences. [...]