5 Lessons From the World Cup’s Best Marketing Plays—and Those That Missed the Mark
What separated the breakthroughs from those that just blended in.
Social Marketing That Moves at the Speed of Sports
Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time to plan and execute are too slow to keep […]
The Key to Building More Durable Brand Relationships
Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a championship game or an all-star weekend. How can brands move beyond such fleeting […]
How Snacking Brands Turn Sports Into Spending
This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]
How Sports and the Big Screen Deliver Unique Advertising Opportunities
This post was created in partnership with Screenvision Media Sports and cinema drive emotional experiences among communities of passionate viewers. During an ADWEEK House Sports Summit panel co-hosted with Screenvision […]
Why Beehiiv Is Betting On Programmatic To Scale Its Ad Platform For Newsletters
Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers directly, free from the algorithmic whims of search and social platforms. As a result, we’re seeing some of their most [...]
The Pageview Era Is Dead. Now, Your Audience Is Worth More Than Your Traffic
In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships. The era of search and social traffic was ending, and publishers who survive would be the ones who understand and own their audiences. I run Leverage Lab, [...]
Omar Oakes: Netflix isn’t becoming YouTube, but definitely YouTube-ish
Podcasts, a maybe-free tier, and a stock market that isn’t convinced: what Netflix’s earnings call actually revealed. Not so long ago, the idea of avoiding social media was unthinkable for anyone with ambitions to succeed in media or advertising. The rate at which things can change in media and advertising these days is staggering. Just [...]
Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars
Noom believes its original proposition is even more relevant now in this era of GLP-1s
How 4 Retailers Are Pitching Creative Ad Formats
Amazon and Walmart are increasingly developing content aimed at driving sales.