2025 Small Agency Awards—everything you should know
The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16.
System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling
LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the [...]
Raptive Ranks #1 for Food and Family for the 7th Year in a Row
A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, [...]
Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK [...]
Radio’s Digital Revenue Surges Past $2 Billion, Setting a Record
NEW YORK – The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the [...]
Former DDB creative legend Ari Weiss dies at 46
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of 46. Weiss began his career as a copywriter at Goodby Silverstein & Partners in San Francisco before stints at Cliff Freeman, BBDO, Wieden+Kennedy 180LA, a return to GS&P and six years as CCO of BBH [...]
BBH celebrates 30 years of Tesco Clubcard
Supermarket loyalty cards arouse mixed feelings in the UK (here anyway): what’s the real price and why don’t all of us pay it? Another reason for going to Aldi and Lidl surely? Tesco pioneered the damned things with Clubcard 30 years ago and agency BBH is celebrating it with a trip through three decades of [...]
Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination?
It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out of Home, pushing its creative and technical brilliance to new heights. With its game changing capabilities, Piccadilly Lights is the only Digital out of Home (DOOH) asset bought by the world’s most prestigious brands, making [...]
America’s Top Technology Firms No Longer A Reliable Source of Truth
Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler’s ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, [...]
Top 7 Budget-Friendly Billboard Campaign Strategies
Explore budget-friendly billboard strategies that maximize visibility and impact while keeping costs low for effective advertising. The post Top 7 Budget-Friendly Billboard Campaign Strategies appeared first on Blip Billboards.