Prettybird delivered big hits and novel experiments in a captivating year
The production company showed impressive range in 2024 with celeb-driven spots, social stunts and long-form content.
Longer pre-film ads ‘wasting time’ of frustrated cinema fans
In past decade, pre-film reels have extended to about 25 minutes for ads and trailers, according to experts Movie buffs already lamenting the length of time it takes to get to the start of a film might be disappointed to learn pre-cinema ads are getting longer. Over the past 10 years, adverts for products and [...]
The Famous Five Embark on ‘a Thrilling Engagement’ in the New Great Western Railway Campaign
Great Western Railway (GWR) is back with a new instalment of its much-loved Famous Five campaign inspiring leisure travel with GWR. ‘A Thrilling Engagement’ signals the next chapter of one of Britain’s most consistent, long-term creative platforms. As spring arrives and the days start to brighten, the Famous Five are back to [...]
Marc André Debryune Helps Toyota Gear Up for Car Season with New Ad Campaign
Open Swim’s Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” As proud partners of the Olympics, the campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard. “We’re heading into that time of year for a focus on new automotive creative in advance of Fall [...]
The One Club Launches “Strategic Revelations” Series for Agency and Brand-Side Strategists
Long known as a leader in its support of the global creative community, The One Club for Creativity has expanded its purview with the launch of a new professional development series designed to help agency and brand-side strategists navigate the fast-changing marketing landscape. The One Club Strategic Revelations series kicks off with a free virtual panel on April 16, [...]
Heinz Reminds Oscar Viewers that your Forgotten Fridge Sachets are Still Here
Heinz, the world's No. 1 ketchup brand, is launching its new campaign, “I’m Still Here Too”, created by new creative AOR DAVID São Paulo. Inspired by the three-time Oscar-nominated Brazilian film “I’m Still Here” (“Ainda Estou Aqui” in Portuguese), the campaign highlights a familiar kitchen practice— leaving abandoned ketchup sachets around in the hopes [...]
Portable Monitors for Group Projects: Collaboration Made Easy
Doing group projects can be a challenging task. It becomes difficult to pool the resources and organize the ideas. Portable monitors provide an excellent opportunity to improve efficiency within collaborative environments. These screens make it easy to set up a shared workspace that keeps everyone in sync. So, you can be in a classroom, [...]
When Should Your Company Consider Hiring an Advertising Agency?
Advertising is a crucial component of any business’s growth strategy. Whether you’re a small local business or a business enterprise, getting the word out about your products or services can make all the difference. But at what point should you consider hiring an advertising agency rather than handling everything in-house? Here are some things to… [...]
Attending StackSocial in Cleveland & The Importance Of Platform Relationships
There are many factors that go into selecting your agency, including the staff, the capabilities, the pitch, and how suited they are to meet your business needs. One thing that doesn't come up as often is which platforms they work with. Read more » The post Attending StackSocial in Cleveland & The Importance Of Platform [...]
Silverpush Celebrates the Women Powering Ad Tech This International Women’s Day
The advertising and tech industries have long been fast-paced, competitive, and constantly evolving, but now they’re also becoming more inclusive than ever. And that’s largely thanks to women who are breaking barriers, challenging norms, and leading innovation in spaces that were once dominated by men. This International Women’s Day 2025, Silverpush is celebrating the incredible [...]