Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director Kirk Varner told the Star Tribune. "We wish her the best with her next opportunity." She joined the station in 2018...
In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, Co-Founder of Tau Marketing Solutions, laying out the developments shaping the CTV industry - and the approaches required to scale the channel into a "true performance powerhouse". [...]
Advertising has always been about connecting with your target audience in the most effective way possible. Whether you’re showcasing products or services, choosing the right form of advertising can make all the difference. As businesses weigh their options, the debate of ad trucks vs. traditional advertising continues to grow. Let’s explore how ad trucks outperform [...]
A convenience store might very well be one of the best places to inspire impulse purchasing. A customer walks into a convenience store for a specific need. Perhaps it’s for a drink or a lottery ticket or a tobacco product. But consider how many micro decisions a customer makes in that small space between the [...]
Classic songs anchored several campaigns this week, while a brand’s continued reinvention took the top spot.
The final deadline for 2025 Ad Age Small Agency Awards submissions is April 16.
LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the [...]
A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, [...]
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK [...]
