Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker CHICAGO — Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. “This campaign with Duracell really resonated with me since it’s all about being built different – something [...]

Available via the Triton Audio SSP, User Identity Integration Can Help Publishers Scale Their Audiences NEW YORK — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity [...]

Homes.com Network’s massive January audience of 114 million unique visitors is comparable to Super Bowl LVIII’s audience WASHINGTON — Homes.com – a CoStar Group leading online residential marketplace – returns to the big game with two 30-second spots: “Not Saying We’re the Best” during the first quarter and “Still Not Saying We’re the Best” during the [...]

RIDGEFIELD PARK, N.J. & LUBBOCK, Texas — Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency. “We’re thrilled to bring our SmartSigns™ vision to life with Samsung” As [...]

Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across [...]

Footage from Samsara AI Dash Cams provides a unique view into the real-world experiences of the professional drivers who keep our world running SAN FRANCISCO — Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Cloud, today revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures [...]

Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK — ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want [...]

Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one [...]

Flying 'staches, wings, wiiings, eagles, and more—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.

sharing behind-the-scenes (BTS) videos that take viewers through the process step by step, giving them a clear understanding of the craftsmanship and creativity required to produce these unique The post InWindow Outdoor Perrier Jouet first appeared on OOH TODAY.