The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies...
WPP's shares tumbled by 18% during early trading hours on Thursday (Feb. 27) following disappointing 2024 results and a weak outlook for this year. The numbers $14.38 billion (GBP11.35 billion) - revenue less pass-through costs in 2024, down 1% on a like-for-like basis. 2.3% - decline in Q4 revenue less pass-through costs. 0 to 2%...
This ad character washes his car, grabs his newspaper, and barbecues his dinner at exactly the same time as his neighbor, often wearing a mirror-image outfit while making awkward small talk. His behavior might not technically constitute stalking--it stops short of Single White Female, dude version--but he's just too close for comfort. For its latest...
Paramount is seeing subscribers shift towards the ad-supported tier on Paramount+, according to the company's latest results, and is attracting more small and medium-sized advertisers to the streaming service. The strategy is reportedly putting Paramount+ on the path to full domestic profitability in 2025, following three consecutive quarters of profitability for the D2C segment. The [...]
C-Store Results, OAAA's Werlinich Departure, San Jose OBM Billboards, and Dak's Green Mode Display —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Audi is releasing the latest in a series of eye-catching OOH executions as part of a wider campaign to introduce the new fully electric Audi A6 e-tron models The post Audi Takes Flight in Latest OOH first appeared on OOH TODAY.
Learn how to pick impactful images for billboard ads with tips on clarity, contrast, and brand alignment to enhance visibility and engagement. The post 7 Tips for Choosing Billboard Images appeared first on Blip Billboards.
Learn how to maximize billboard advertising ROI by choosing strategic locations, utilizing data, and tracking performance effectively. The post How to Choose Billboard Locations for Maximum ROI appeared first on Blip Billboards.
Countdowns: How Mobile Billboards Can Build Anticipation Creating anticipation before a major launch is just as crucial in today’s cutthroat marketing environment as the actual launch. Countdowns have long been recognized as an effective technique for building interest, engagement, and anticipation. Brands that effectively use countdown campaigns keep their audience interested, involved, and prepared to [...]
Deal would let Adalytics take findings directly to Quad media clients if agency doesn’t do so itself.
