The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever …
The post Luke Bristow: why most agencies are built to fail challenger brands first appeared on More About Advertising.
