The cold month of February was warm to all three cable news networks. Neither CNN, Fox News, or MSNBC suffered viewership losses in total viewers and the Adults 25-54 across primetime and total day. Fox News continues to lead the way with large viewership numbers as the Donald Trump administration settles back into the Oval...
Amid its pending $8 billion merger with Skydance Media, Paramount becomes the latest media company to roll back DEI initiatives. In a Wednesday memo to staff seen by ADWEEK, co-CEOs George Cheeks, Chris McCarthy, and Brian Robbins noted that the Trump Administration's mandates require "changes in the way the company approaches inclusion moving forward." Among...
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans...
Freya Williams has joined global creative consultancy Revolt in the new role of chief strategy officer (CSO) for North America. Williams had been working with Revolt in a part-time advisory role as a fractional CSO. Prior to Revolt, she spent more than seven-and-a-half years as CEO of sustainability and impact strategy and creative consultancy Futerra...
THE ORIGINAL? Reno Depot / Sico Paints – 2015 « The sky is currently… Grey Wisdom » Click the image to enlarge Source : Clio Awards SILVER, The One Club GOLD Agency : Sid Lee Montréal (Canada) LESS ORIGINAL Dulux / Colours of New Zealand – 2025 « Live colour inspiration » Click the image to enlarge Source : Campaign Brief Agency [...]
THE ORIGINAL? Maison Perrier – 01/2025 Non-Alcoholic cocktail Click the image to enlarge Source : Ad Forum Agency : Ogilvy (France) LESS ORIGINAL Kasteel Original Rouge Beer TV Commercial – 02/2025 « 0,0% Alcohol » Click here to watch the TV Commercial Source : Adsoftheworld Agency : Geronimo Brands (Belgium)
Marketers must embrace calculated risks to win in the attention economy.
The experiential design company’s co-founder writes about developing a national food truck program in support of voters.
4 ways to respond thoughtfully rather than impulsively.
The advertising industry is at an inflection point, grappling with the fallout of a shifting political landscape. Since the reascendancy of president Donald Trump, brands that once championed diversity, equity, and inclusion are now retreating, with Target, Meta, and Walmart among those pulling back efforts. In response, activists are calling for boycotts, warning that companies...
