"There's never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH The post Burbidge Joins WOO as Creative-in-Residence first appeared on OOH TODAY.
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ S+E is a new creative and strategic sponsorship agency launched for MSQ last June by former M&C Saatchi execs Jamie Wynne-Morgan and Steve Martin where they worked on the business. MSQ S+E will work across [...]
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in [...]
The fashion marketer writes about playing to her strengths, leaning on community and more.
4 ways to create emotional engagement with your customers.
Ikea Chief Creative Officer Linus Karlsson is joining SharkNinja.
On March 6, Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.
Intelligent products were on full display during the game, but they all took different approaches in marketing.
Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.
Reading Time: 2 minutes 2025 is off to an incredible start with VDO.AI’s latest innovation—VDO MaxView, a high-impact ad format designed to elevate publisher monetization while preserving a smooth user experience. Built to deliver premium ad placements, maximize revenue, and boost engagement, VDO MaxView seamlessly integrates into content, giving users an immersive yet non-intrusive experience. [...]
