At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production (usually top of the line) and celebrity endorsements (which is also common) no wonder marketers seen to extract maximum ROI for their efforts. No wonder that many campaigns [...]
NextGrad’s DOOH operations across 1,100 high schools in the US & Canada. North America’s largest and only higher education ad network operating exclusively inside high schools The post Vistar Media to Power NextGrad first appeared on OOH TODAY.
When it comes to allocating marketing budgets, many B2B companies rely on the commonly cited rule of thumb: spend 8% of your annual revenue on marketing. This figure, popularized by Forrester’s 2024 B2B Marketing Budget Benchmarks, is often used as a benchmark across industries. But is 8% truly the magic number for every business? ? [...]
The new limited-edition KFC Zinger fillet comes sandwiched between two crispy hash browns (instead of a burger bun), a novel arrangement that has inspired Mother’s “When you see double, double down” campaign. In a surreal twist, KFC fans see not just double hash browns, but double everything, everywhere. Set to a hypnotic soundtrack, the films [...]
The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the rating, Super Bowl 59 becomes the most-viewed Big Game ever, beating Paramount's...
With all due respect to the Philadelphia Eagles, there was another big winner at Sunday's Super Bowl. The Nike logo was shown onscreen more than any other brand during Sunday's Big Game between the Eagles and the Kansas City Chiefs, measurement and technology company Samba TV tells ADWEEK. Nike's logo appeared 819 times across 521...
MSNBC's The Rachel Maddow Show and The Last Word with Lawrence O'Donnell were the network's only primetime shows to break the million mark in total viewers on Friday. Jesse Watters Primetime was on top for Fox with over four million total viewers, while CNN's biggest primetime show was Anderson Cooper 360 with 554,000 total viewers....
While the game goes ahead, it’s a big night for culture with a much-anticipated half-time show, a string of big name ads and a returning role for Taylor Swift Follow the game here Brad Pitt is making sure you know that football is culture. The actor just showed up in a PSA for … the [...]
Almost an event in themselves, the most expensive ad slots of the year featured Meg Ryan, Billy Crystal, Sydney Sweeney, Vin Diesel, Michelle Rodriguez, Chris Hemsworth, Chris Pratt, Kris Jenner, Greta Gerwig, Charli xcx, Martha Stewart, Sean Evans, Kevin Bacon, Matthew McConaughey and more. Super Bowl 2025 live updates: Kansas City Chiefs v Philadelphia Eagles
Last night, some 37 million US households tuned in to watch the Philadelphia Eagles obliterate the Kansas City Chiefs, Samba TV data indicates. It was a star-studded event with appearances by everyone from President Trump to Samuel L. Jackson. And brands were out in full force, shelling out upwards of $8 million for a 30-second...
