If you run a marketing company, you are likely heavily dependent on software. Software is used for many different things, from analyzing the performance of campaigns to optimizing the websites of clients so they are ranked well on Google, Bing, and Yahoo. If you are interested in taking your marketing company to new heights, software [...]
In advertising, audience attention is everything. Akin to that old adage, if you place an ad and no one notices it, did it make any impact at all? With that in mind, if your business is considering purchasing gas station ads, you’re smart to wonder how to select the best location. Gas stations are, after [...]
In advertising, audience attention is everything. Akin to that old adage, if you place an ad and no one notices it, did it make any impact at all? With that in mind, if your business is considering purchasing gas station ads, you’re smart to wonder how to select the best location. Gas stations are, after [...]
He's visited 19 countries and was embedded with U.S. forces in three wars: Kosovo, Afghanistan, and Iraq.
Before joining KHOU 11, Rascon worked at Houston stations KPRC and KTRK. He's also been an NBC News national correspondent.
The Atlantic's editor in chief reveals how he found himself in a high-level group chat with other Trump administration officials.
The company formed Cox Media Group, which includes 12 stations in 9 markets.
TikTok is reshuffling its leadership ranks as it navigates mounting uncertainty in the U.S.
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix and Hulu. Completion rates for ads are high and an increasing number of ad-supported channels [...]
No advertiser wants to see their ad next to fake news, conspiracy theories, or harmful content. But with programmatic advertising automating placements, keeping control isn’t as easy as it used to be. Maybe you’ve seen it happen—your ad showing up on a questionable website, before a controversial video, or beside content that makes you cringe. [...]
