Tesla sales almost halved in Europe in January, the month of Donald Trump’s inauguration – quite possibly due to the far right politics of founder Elon Musk, who is the president’s right hand man. E-vehicle owners are likely to be a little more left leaning, and sure enough Tesla sales were down 45% while the [...]
When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups--Sakura Research,...
Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart's ecommerce website and app. The display ads are sold through a self-serve platform that...
Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times...
Players will be able to buy real-world items, following similar Walmart activations on Roblox and Zepeto.
With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...
Vice Studios, the studio division of Vice Media, has announced ITV Studios as its exclusive global distribution partner, the companies announced this morning. ITV's production and distribution arm will represent future projects in the Vice Studios' pipeline, according to the partners, following an "extensive industry-wide evaluation" by the media business. As part of the deal, [...]
UK TV measurement body Barb this morning announced a new initiative, together with research partner Kantar Media, to start measuring TV viewership across 200 top YouTube channels. While Barb (and some other measurement bodies) already report YouTube viewership on TV sets generally, the company claims it will become the first joint-industry committee in the world [...]
