Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
Dr. Martens Turns to Heritage and Wearers to Tell a New Story Amid Turnaround
Dr. Martens turns a phrase from its heel loops into a long-term brand platform to reach a new generation.
DoorDash and Instacart Are Giving Brands New Ways to See What’s Actually on Retailers’ Shelves
Delivery apps are adding inventory data for brands to manage their retail presence—and likely ad campaigns.
‘Better Not Bigger’: 24 Seven Launches New Agency Challenging the Holdco Model
The staffing company launched 24 Seven Agencies, now housing Futureman, SketchDeck, and Markacy.
StreetMetrics Reveals Why OOH Measurement May Underperform
StreetMetrics data shows that web conversions can arrive nearly two weeks after an OOH exposure, suggesting standard 14-day measurement windows may stop counting just as attributed responses are still coming in. The post StreetMetrics Reveals Why OOH Measurement May Underperform first appeared on OOH TODAY.
System1 OOH of the Month
This month’s Test Your Ad Outdoor explores three bold OOH campaigns from London Eye, Burger King, and Busch Beer, revealing how visual risks can grab attention—but also create confusion when audiences are asked to work too hard to understand the idea. The post System1 OOH of the Month first appeared on OOH TODAY.
The Best Billboard I Saw Today
This Billboard Had One Famous Customer The post The Best Billboard I Saw Today first appeared on OOH TODAY.
The Hybrid Advantage: Getting Value Out Of Agentic AI Means Knowing When Not To Use It
Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media buying agency might aim to reduce the cost of producing an approved campaign plan by 25% within 90 days, while [...]
More Alt IDs, More Problems; No Game Discs? Here, Have Some Ads Instead
ID, Please You know what the world needs more of? Advertising IDs. That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture and act on open web intent before it disappears.” And then 51Degrees, a data services company affiliated with online ad [...]
4 Things We Saw Inside WPP’s New AI-Powered Production Hub
WPP's flagship production hub Devon's Point in London brings together human craft and AI tools.