AI Has Reached Creative Teams—Now Comes the Hard Part
While it seems like nearly every marketer is using some kind of AI tool, just how prevalent is true integration? And with such a steep learning curve, how can they […]
How a 161-Year-Old Brand Stays Relevant
This post was created in partnership with Zappi To keep up with today’s consumers, brands need abundant data and a willingness to adapt. During a Brandweek 2026 fireside chat co-hosted with […]
Bai Founder Ben Weiss Wants Gen Z To Drink More
The beverage industry pioneer is betting that a new kind of alcohol can win back sober-curious drinkers
Personalization at Scale Edges Closer With AI Interactive Ads
This post was created in partnership with Flam Is AI bringing us closer to a brand marketing world where the audience can act inside the content instead of just watching […]
Generative AI Can Unlock Ideas Without Blowing Budgets
This post was created in partnership with Higgsfield AI The adoption of generative AI for creative production—and its level of sophistication—has increased exponentially over the past year. During a Brandweek […]
Week of Sept 7 Cable News Ratings: Viewership Drops for Everyone
The networks did not see a post-Labor Day holiday bump.
Breathtaking similarity / Dis moi laquelle est la poubelle?
THE ORIGINAL? FATH Fundacion Argentina de trasplante – 2017 « Stop wasting life » Click on the image to enlarge Source : Adsspot, AdForum Agency : DDB Buenos Aires (Argentina) LESS ORIGINAL Amarlab Healthcare – 2026 « When you care, your lungs thank you » Click on the image to enlarge Source : Adsoftheworld Agency : Ooroh, [...]
Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and Netflix’s Short-Form Push
In this week's Week in Charts, OpenAI's response to bypassing NYT paywall, BBC News' prevalence on social media, and Netflix's short-form push. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week BBC is [...]
The Industry Needs More Strategic Thinkers, but It’s Not Incentivising Their Development
You'll often hear it said, in discussions about AI's impact on marketers' day-to-day work lives, that by handling repetitive and menial tasks, AI frees up more time for strategic thinking. Indeed, a new report from advertiser trade group the WFA and marketing advisory Mediasense found that strategic thinking skills — such as setting direction, prioritising [...]
The Mediterranean Way, at Scale: Cava’s Growth Story
Nitya Madhavan explains how the fast-growing restaurant brand is scaling its national footprint without losing trust with consumers.