Supernatural AI launches a new agency and breaks out its AI software business
Supernatural AI is launching an agency, Supergood, and breaking out its AI software business as Supercharged.
How Amazon is pitching NBA ad deals to marketers—behind its live sports upfront strategy
Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.
Why mobile advertising is the key to a connected consumer journey
Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive real consumer engagement.
Free Ad-Funded Cloud Gaming Platform Phynd Launches with $10 Million Funding Round
Phynd (pronounced "find"), a new cloud gaming platform which is monetised by ads rather than a paid subscription, has formally launched, announcing it has raised $10 million in a seed round led by Wellington Management. The raise will fuel the continued development of Phynd's platform, which will release in beta later this year. Cloud gaming, [...]
IPG-Omnicom Tie-Up Poised to Reinvigorate M&A Market
While M&A in the advertising industry saw something of a resurgence in the US last year, activity in the UK has slowed in the past two years, according to Moore Kingston Smith, a multi-disciplinary advisory, tax and audit firm that tracks deals in the media and marketing industries. But although M&A activity has cooled since [...]
How Tide Is Cleaning Up After Captain America and the Red Hulk
Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe's culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that's the takeout takeaway from the "Collateral Stains" campaign assembled by Tide and Marvel Studios. Launched in January ahead of the Feb. 14 release of Captain America: Brave New...
Are Meta’s Policy Changes Political Strategy or Capitulation?
The world seems to be in perpetual crisis. Some of us are desperately trying to fix it. Others, unfortunately, are giving in to cynicism and even opportunism given the change of leadership in the White House. Meta CEO Mark Zuckerberg's abrupt termination of the company's diversity, equity, and inclusion programs strikes many of us as...
Smart Home Brand ecobee Names FCB Agency of Record
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute marketing campaigns across all of its channels including creative, content, and social media. It will also oversee ecobee's storytelling to drive awareness. After...
Zero alcohol, zero originality / sans alcool et sans originalité
THE ORIGINAL? Nova Schin Beer – 2006 « Non alcoholic » Click the image to enlarge Source : Cannes Lions Ag : Fischer America (Brazil) LESS ORIGINAL Kasteel Original Rouge Beer – 2025 « 0,0% Alcohol » Click the image to enlarge Source : Adsoftheworld Agency : Geronimo Brands (Belgium)
Next ad banned over ‘unhealthily thin’ model in digitally altered leggings
Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs The UK advertising watchdog has banned an advert from high street retailer Next for featuring an “unhealthily thin” model in digitally altered clothing. The advertisement, which ran on its website, featured a model marketing Next’s “power stretch denim [...]