Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad had previously been CEO of Venu Sports, the virtual multichannel video programming distributor that was scrapped in January by ESPN, Fox, and Warner Bros. Discovery. Before joining...
Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform enters its second year with ads, advertisers have praised the streamer for its robust data offering, impressive reach, and premium content. But the streamer still...
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to dismantling outdated systems that hold them back. In this episode of The Speed of Culture podcast, she shares why speed without strategy leads to chaos, how businesses can...
News just in that BMW’s MINI has appointed Germany-based Jung von Matt as its new lead international creative agency. The business will be led out of London and Zurich, a feather in the cap for the UK agency which has only recently set up a full home in London. The previous agency was Anomaly. Mini [...]
Ark Agency has turned to adam&eveDDB – where co-founder Mat Goff was previously CEO – for three senior hires. Creative duo Xander Hart and Edward Usher, whose work at adam&eveDDB includes The V&A, PlayStation, John Lewis, and the International Paralympic Committee, have followed Goff, alongside producer Hannah Needham. The agency has had a good first [...]
The One Show’s awards deadline is looming, and this film is here to remind us – in rap. This hip-hop tune’s lyrics are composed almost entirely of advertising endlines, all put together by board member Sherina Florence to promote the new Creative Use of AI category. Many of the lines you’d expect are in there, [...]
Ben Cohen and Jerry Greenfield have discussed buying back the Ben & Jerry’s brand from Unilever.
Among the notable campaigns for Feb. 27: Lauren Greenfield’s powerful new gun violence PSA and SkinnyPop’s Oscars spot with Jennifer Aniston.
WPP shares dropped the most in more than six years after the agency group forecast sales will remain flat or shrink this year, missing analysts’ estimates.
Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7 p.m. slot vacated by Joy Reid was temporarily rebranded as MSNBC Prime. The first episode was anchored by Michael Steele and was...
