Why I hope I was a DEI hire
DEI helps attract the best talent, push creative ideas and deliver bold work for clients.
How Verizon took its local marketing strategy to the Super Bowl
Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in favor of 30 watch parties.
WPP bolsters client growth team with hires including Slap’s Lyndsey Corona
At WPP, four new execs will be charged with bringing integrated solutions to the holding company’s full client base.
Meta’s Damien Baines on culture and collaboration in experiential marketing
The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.
Why marketers need people to help shape their advertising narrative
We celebrate brands that align with our values and turn on those that don’t.
Dr. Squatch Valentine’s Bouquet Skips the Red Roses for Horny Goat Weed and Condoms
Since the poet Geoffrey Chaucer linked St. Valentine's Day with the beginning of birds' mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows that 56% of consumers will buy some sort of gift for a loved one on February 14, and 61% of couples report that the...
Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend [...]
CMO job moves and hiring trends to watch
Over 40 global chief marketing officer appointments were made in January as first-timers take charge—plus more advertising job insights.
Behind light beer’s new challengers—Kelce brothers, Hulk Hogan and others take on Bud Light and Coors Light
Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light.
BURNOUT —Ask Janea —Groundhog Day
...our Q and A, where readers like you send in their HR or people-related questions to me to be answered. As you’ll see, anonymity will be maintained, The post BURNOUT —Ask Janea —Groundhog Day first appeared on OOH TODAY.