How Adobe is using AI as jet fuel for its creative teams
Generative AI is helping brands like Adobe meet their increased marketing demands by scaling creative for personalized campaigns.
Tailor-made clothes to hide plumber’s crack / Créativité à la raie?
THE ORIGINAL? Canac Hardware Stores « Denim of dignity » – 2023 Click the image to enlarge Source : Idéa, Cannes Lions, La Réclame Agency : LG2 (Canada) LESS ORIGINAL Leroy merlin hardware stores « Undies » – 2025 Click the image to enlarge Source : Linkedin, Instagram Leroy Merlin Agency : VML Lisbon (Portugal)
Uncommon’s Nils Leonard: ‘I’m Scared of Lying to Myself’
Uncommon Creative Studio Nils Leonard talks about expanding the business to the U.S., preserving independence, and what scares him.
Another 2025 US ad sales forecast has been lowered
IPG’s Magna joins others in lowering its advertising revenue outlook for the year amid what appear to be worsening economic factors.
What marketers can learn from Gen Z’s love of memes
Ads that actually get the generation.
Rocco’s Alyse Borkan on building a lifestyle brand in the appliance category
The smart fridge brand co-founder writes about bringing innovation to an overwhelmingly male-dominated industry.
3 Things Marketers Should Know About Magna’s 2025 Ad Forecast Update
Magna is reducing its ads forecast for 2025 amid uncertainty.
Oat Cult produces an overnight horror story
Overnight oats are not something you enjoy in the dark (if that’s your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it’s mining its inner Wicker Man in a new campaign from Insider. Horror films seem to be making a comeback [...]
Mars names big holding groups in heavyweight marketing review
Big media reviews have become today’s Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom’s BBDO and DDB. WPP’s EssenceMediacom handles media planning and buying, Publicis’ Mars United Commerce does what it [...]
Brilliant marketing—even if AI wrote it—can’t save a bad product
AI and the new mediocrity trap.