John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk's FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers' preferred identity solutions. "The future of advertising is not going to be dependent...
Stagwell forecasts 8% net revenue growth for 2025, with political advocacy and creative showing particular strength.
A Major Breakthrough in Bali’s Airport Advertising Landscape Bali’s I Gusti Ngurah Rai International Airport, the island’s busiest entry point, welcomes millions of international travelers every year. As a key gateway for tourists, business travelers, and high-net-worth individuals, the airport presents an unparalleled opportunity for brands to engage with a diverse and affluent audience. In [...]
Last week, a security services company and several trade groups filed their merits brief in the U.S. Court of Appeals for the Eighth Circuit challenging the Federal Trade Commission’s (FTC) newly adopted Negative Option Rule, also called Click-to-Cancel. The rule introduces a host of requirements for companies selling goods or services with a negative option...
The Federal Communications Commission (FCC) under new chair Brendan Carr has issued an enforcement advisory addressing complaints that radio stations are coercing musical artists to perform for free at station events by threatening to reduce their airplay if they refuse. The advisory warns that arrangements requiring performers to play at broadcast station events in exchange...
Last week, President Trump issued two executive orders aimed squarely at upending the long-accepted authority and independence of certain federal agencies. The first order, Ensuring Accountability for All Agencies, derides “so-called independent regulatory agencies” that traditionally promulgate rules and regulations without requiring preclearance by the president. The order declares such actions to be unaccountable to...
CBS Mornings' Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday's edition of the morning show. "I don't know how to explain being terrified and excited at the same time," she said. "It's like...
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News' newsgathering, units, and shows. "Journalism and storytelling are what CBS News does the best,"...
GroupM Global CEO Brian Lesser British agency holding group WPP had a tough 2024 overall, with today's financial results showing that full-year like-for-like revenues minus pass-through costs were down by 1 percent, on the lower end of the company's previous guidance. WPP expects a similar picture next year, forecasting like-for-like revenue less pass-through Read More
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration's crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company's fourth-quarter earnings report, the company's "overarching work in this space will now be referred...
