Week of Sept 14 Cable News Ratings: MS NOW and CNN Bounce Back
MS NOW won the primetime demo on Thursday.
An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
Journalists Return to the White House After Trump’s Ban
A court order made the Trump administration explain its actions.
McDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
Best Buy Pitches Itself as a Media Production Company With Studios and Influencers
The retailer is creating short-form video and other assets for advertisers.
Doceree Honors Top Healthcare Leaders Innovating With AI
The healthcare marketing company hosted an awards evening to celebrate AI-driven advancements in the industry.
Gut Holds Onto Tim Horton’s Creative Account in Competitive Review
Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned.
Podcasts Are Becoming More Programmatic. But Now Advertisers Have To Keep The Ad Load In Check
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising – namely, the temptation to cram in as many placements as [...]
Efficiency Remains Primary Method for Judging AI Performance
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that pure operational efficiency remains the most common metric through which businesses across the industry are judging their [...]