The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of paid tiers.” Well, looks like other streaming services don’t share those same concerns. Business Insider reports that Paramount+ is planning [...]
Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. The post Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU appeared first on AdExchanger.
The holding company’s organic revenue grew 2.5% in Q2
The former FCB exec succeeds longtime CMO Jason Parks
oOh!media and Cricket Australia have signed an Out of Home content agreement to deliver official cricket news, match countdowns, highlights and live scores across the entire 2026–27 Australian NRMA Insurance Men’s Test season. The post Cricket Australia Expands Into OOH first appeared on OOH TODAY.
"Warsaw is one of the world's great cities and this is a not-to-be-missed opportunity to discover more about a truly dynamic OOH market." The post Registration Opens for WOO Poland Forum first appeared on OOH TODAY.
Back-to-school is one of the few seasonal moments that naturally follows a full-funnel buying cycle. Unlike many seasonal campaigns that focus primarily on a short purchase window, back-to-school marketing requires brands to engage consumers throughout a longer decision-making journey. Consumers don’t make every purchase at once. They move from awareness, to research, to comparison, and [...]
Last week, data from publisher ad alliance Ozone revealed that ad supply in the UK and US fell by 40 percent YoY in Q2, as the rise of AI overviews and chatbots eat into publishers' search traffic - and by extension, their ad revenues. As one of the UK's largest online news publishers, Reach (which [...]
Investing in diverse media is not woke—it's following the money.
The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been spending like there’s no tomorrow on AI.
