While keyword blocking deprives news publishers of ad revenues and advertisers of engaged audiences, brand budgets continue to flow into unpredictable social media environments. Fiona Salmon, Managing Director at Mantis, highlights the double standard that has emerged in the application of brand safety controls. Brand safety has become one of digital advertising’s default settings. Few [...]
Over half of American small businesses struggle to turn website visitors into real business growth. In a crowded digital world, figuring out how to bring the right traffic to your... The post How to Get Website Traffic for Small Businesses appeared first on PGN Agency.
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000 job cuts – and a focus on such esoteric bullshit as AI and data integration under new “leadership!” – I thought that before the dust starts to settle, it might be worth dredging the bottom [...]
Financial services advertising usually looks similar: warm and fuzzy portrayals of life’s milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how […]
a powerful way to frame Martin Luther King Jr. Day. Turning it into a 'Day On', not a Day Off, emphasizes ... The post MLK Day On —OOH Today Off first appeared on OOH TODAY.
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate about the pros and cons in the medium. This follows on from Ocean Outdoor chairman Tim Bleakley’s call for a MOCA crusade, standing for Make Outdoor Creative Again, at the WOO Global Congress in Mexico [...]
This just in! Heinz just fixed one of fast food’s most annoying problems. One of the world's most famous food brand has launched the Heinz Dipper, a new fry box with a built-in ketchup compartment! Designed in partnership with creative agency Rethink, this unique packaging idea essentially solves a problem that nobody thought needing [...]
In high-frequency urban advertising, repetition plays a decisive role in shaping consumer memory. While hoardings...
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The [...]
