The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried in programmatic display advertising – namely, the temptation to cram in as many placements as [...]
When the major agency groups talk up their AI investments, they'll emphasise the new possibilities around personalisation and creativity at scale which the technology opens up. But at the moment, a new survey from IAB Europe suggests that pure operational efficiency remains the most common metric through which businesses across the industry are judging their [...]
Credit Karma wants to remind Gen Z that financial confidence is not just a practical way to live but also an emotional state of being.
The Anheuser-Busch brand becomes an official beer sponsor of the NHL in the US.
Also included are the third quarter and week of September 14 ratings.
The home improvement retailer is working with Google's Wing and DoorDash.
via
