Why Bus Shelter Advertising Works Better Than Hoardings for Daily-Repetition Campaigns
In high-frequency urban advertising, repetition plays a decisive role in shaping consumer memory. While hoardings...
The return of Dos Equis ‘Most Interesting Man’ and more: top new creative ads
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The [...]
ChatGPT to start showing ads in the US
Ads to be placed alongside answers as OpenAI looks to beef up revenue for flagship AI product ChatGPT will start including advertisements beside answers for US users as OpenAI seeks a new revenue stream. The ads will be tested first in ChatGPT for US users only, the company announced on Friday, after increasing speculation that [...]
Fruits looking like bootys / Fesse à fesse sans originalité?
THE ORIGINAL? Tibits Vegetarian fast Food – 2004 Click the image to enlarge Source : Adspot Agency : Wirz Zurich (Switzerland) LESS ORIGINAL Hiltl Vegetarian Rest. – 2017 Click the image to enlarge Source : Luerzer’s Archive Agency : Ruf Lanz (Switzerland) LESS ORIGINAL Hard Rated Hard Seltzer – 2026 Click the image to enlarge Source [...]
John Gentry, OpenX CEO and Adtech Pioneer, Dies After Battle With Cancer
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
Winners from Eight Countries Announced for ADC Young Guns 23
The global Art Directors Club, part of The One Club for Creativity, announced the diverse group of 28 talented young individuals and four creative teams based in eight countries who are the winners in the prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger. ADC Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition [...]
St Luke’s sells majority stake to BBD Perfect Storm
BBD Perfect Storm has taken a majority stake in St Luke’s, bringing together two independent agencies. Both agency brands will continue to operate separately (for the time being at least) and BBD Perfect Storm founder Jason Foo will become chairman of St Luke’s. The deal is being sold as “meeting client demand for senior-led, independent [...]
Week in Review: BBC to Make Content for YouTube, AI Video Startup Higgsfield Raises $80 Million, and Channel 4 Reaches Streaming Tipping Point
In this week's Week in Review: the BBC is reportedly set to announced a deal with YouTube, Channel 4 reaches a streaming tipping point, and AI video startup Higgsfield reaches a $1.4 billion valuation. Top Stories BBC to Produce Programmes for YouTube The BBC will make programmes for YouTube under a new deal expected to [...]
MAA Ad of the Week: British Heart Foundation from Saatchi & Saatchi
We’re used to seeing memorials to dead people, Saatchi & Saatchi is marking the 65th anniversary of the British Heart Foundation with 65 striking red benches across the UK commemorating people who’ve survived heart treatment and are still with us – ‘In Living Memory.’ Plus there’s a quite moving and engrossing film featuring real survivors [...]
OOH Moves Today – 64 Moves This Week!
Intersection, Orange Barrel Media, JCDecaux, Ocean Outdoor, Lamar, PATTISON, Alight Media, GymTV, Broadsign, Captivate, NBCUniversal, ODN, Grand Visual, Global, and more-- be the first to congratulate these OOH movers! The post OOH Moves Today – 64 Moves This Week! first appeared on OOH TODAY.