Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm's Brand Management & Protection Group, published an article in Luxury Marketer entitled, “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior.” The article discusses the New York Legislature's passage of the One Fair Price Act.

This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.

Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world.  This […]

A White House social media account lashed out at Kristen Holmes.

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the [...]

The automotive car MAXUS campaign shows why Geylang Serai outdoor advertising can do more than deliver visibility. The large format backlit display introduces the MAXUS MIFA 7 Elite eMPV and MIFA 9 Premium to families, motorists, shoppers and visitors moving through one of Singapore’s busiest community and retail corridors. More importantly, the format gives both [...]

By Abirame Shanthakumar Introduction Airport lounge advertising is a more focused form of airport advertising. It gives brands access to travellers in a premium, calm, and attentive environment. Lounge placements allow brands to reach passengers while they are working, waiting, dining, or relaxing. Unlike busy terminal walkways, lounges are designed for comfort, and this gives [...]

Consumer mobility has quietly become one of the biggest forces shaping modern media planning. The old model, where people moved through the day in predictable patterns and media could be scheduled around fixed commutes, is no longer enough to explain how audiences behave. Remote work, hybrid schedules, travel recovery, and shifting urban foot traffic have [...]